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AI: Friend, Foe or Fraud?

Webinar

AI: Friend, Foe or Fraud?

Date and time 30 Jul 2026 12:30PM – 1:30PM
Location
Zoom
BHBIA Webinars

AI is rapidly reshaping the healthcare insights landscape, offering new opportunities to improve efficiency, integrate complex datasets and enhance decision-making. Yet alongside the promise come important questions around value, data quality, scalability, compliance, and the risk of over-reliance on AI-generated outputs.

Following the highly engaging BHBIA Conference panel session, this webinar continues the conversation with our industry leading expert panel sharing practical examples of where AI is genuinely delivering value, where human expertise remains essential, and how organisations can move from experimentation to scalable, trusted adoption.

Key topic(s)

  • Identifying the right business problems for AI solutions
  • Moving from pilot projects to enterprise-wide impact
  • Integrating fragmented data ecosystems
  • Ensuring data quality and trustworthy AI outputs
  • Governance, compliance and data privacy considerations
  • Building organisational confidence and capability in AI

Why attend?

  • Learn from real-world AI applications across healthcare and pharma
  • Understand common pitfalls and how to avoid them
  • Gain practical guidance on governance, validation and change management
  • Discover how insights professionals can elevate their strategic impact through responsible AI adoption

Who should attend?

Business insights professionals (market researchers, analytics leaders, commercial insights teams), compliance professionals, and anyone interested in the future role of AI within healthcare business intelligence.

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Speakers

This webinar will be run by:

 

George McCarthy, Business Insights Director, GSK UK

 

 

Dr Myron Odingo, Health Informatics Manager, Sanofi UK & Ireland

 

 

Jessica Santos, Chief Compliance and Privacy Officer, Konovo

 

 

 

Moderated by Ali Wilson, Partner, Day One Strategy

 

 

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in as a member to book online. If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.

Please note all prices are exclusive of VAT

Ticket Price
Member Free