The Reality Shift: Turning Global Intelligence into Local Action
The BHBIA Insight Exchange returns this November with a sharper purpose: helping healthcare business insights professionals understand what’s changing and decide what to do next.
Healthcare business intelligence is shifting fast. Multichannel investment is becoming harder to measure, and fragmented data systems continue to stand between insight and action. At the same time, centralisation, AI and budget pressures are changing what BI teams and agency partners are expected to deliver.
But what does this mean in practice? Join fellow BHBIA members for an afternoon of industry perspectives, real-world case study learning and peer discussions exploring the three shifts and what happens next.
Shift 1 – Measuring multichannel impact: How do we understand what multichannel activity is actually achieving and use that evidence to guide better decisions?
Shift 2 – The data architecture crisis: What helps teams break down data silos and turn fragmented data into intelligence that supports decisions and action?
Shift 3 – The BI relevance challenge: How can BI teams and agency partners demonstrate their value through the decisions they inform and the actions they influence?
This Insight Exchange is built for conversation. Expect candid perspectives and conversations with people facing the same challenges and opportunities you are.
What will you take away?
You'll have the opportunity to:
-
Explore how organisations are responding to today's multichannel, data and BI challenges.
-
Hear case study learning and candid perspectives on the realities of implementation.
-
Exchange ideas with peers facing similar pressures and opportunities.
-
Identify practical approaches and next steps to consider within your own team.
Agenda
To see full details of the day and detailed timings, please expand the section below:
View the full agenda here
12:15 - 13:00 - Registration, tea/coffee and lunch
13:00 - 13:15 - Welcome and introduction: Setting the scene for the Reality Shift
13:15 - 14:15 - What’s changing? Industry leader perspectives
14:15 - 14:45 - Peer connection
14:45 - 15:45 - How does this change what you do? Case study learning and practical implications
15:45 - 16:15 - Peer connection
16:15 - 16:45 - Your first move: Reflections, discussion and practical next steps
16:45 - 17:30 - Drinks and informal networking
Meet our speakers
Bringing together perspectives from pharmaceutical companies, agencies and strategic consultancy, our speakers will explore the challenges facing healthcare business intelligence and what they mean in practice.
Facilitator
Ali Wilson | Partner, Day One Strategy
Ali will guide the afternoon's discussions, connecting the three themes and helping turn conversations into practical takeaways.
Industry leaders' panel
Our industry panel will explore the three shifts at the heart of the event programme: measuring multichannel impact, the data architecture crisis and the BI relevance challenge. Drawing on their experience across the pharmaceutical industry, panellists will discuss the challenges, decisions and opportunities these shifts present for healthcare business intelligence.
Anthony Shotton | Business Analytics Lead, AbbVie
Robert Egerton | Associate Director, Business Insights and Analytics, BMS
Dr Myron Odingo (PhD) | Health Informatics Manager, Rare Diseases, Sanofi UK & Ireland
Kelly Warth | Director, Strategic Partnerships & Market Insight, Tudor Health
Case studies
Moving from industry perspectives to practical application, our case studies will explore how industry challenges are being addressed in practice, highlighting lessons learned and considerations for implementation.
John Grime | Vice President – Head of Market Research, Prescient
John will present the case study, bringing an agency perspective to the programme and providing an opportunity to explore practical approaches and implementation challenges.
We'll be announcing our final industry speaker soon.
Next Generation Discounted Rate
To encourage wider participation and support the next generation of healthcare business insights professionals, BHBIA offers a discounted delegate rate for NextGen members, those with fewer than five years’ industry experience.
We encourage organisations to take advantage of this rate to give early-career colleagues the opportunity to attend BHBIA events, build confidence and connections, and learn from the wider community. Their participation also brings fresh perspectives that enrich discussions and contribute to the future of our industry.
Fees and booking
This event is for BHBIA Members only. Please note you must be logged in as a member to book online. If you belong to a BHBIA member company but don't yet have a login, please register now to join your company's membership.