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Use of AI In Market Research Guidance

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Fundamental Principles:

  • In any market research project, you should consider the following principles: 
  • Will personal data be collected?
  • Do you have consent to process it?
  • Are you aware of the risks?
  • Have you conducted Privacy and Data Protection due diligence checks?

 This is still the same with a project that will potentially use AI to process data.

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