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Fostering Diversity, Equity & Inclusion (DE&I) is more critical than ever in today's healthcare landscape. These principles accelerate equitable treatment, enhance patient trust and satisfaction and improve patient outcomes, ultimately leading to better overall health and wellbeing of the population.

The BHBIA is committed to empowering our members to build inclusive teams, deliver insights that represent diverse perspectives and incorporate best practices into all our activities. Our DE&I Committee leads our work in this area.

Exploring Menopause

Creating an inclusive business intelligence community means recognising life stages that can shape people’s wellbeing and working lives. This resource page below brings together lived experiences, practical insight and guidance to support open conversations and more supportive workplace cultures. By increasing understanding and awareness, we can help create environments where individuals are better supported and able to contribute at their best.

Exploring Neurodiversity 

This section brings together personal stories, practical resources and expert perspectives to help researchers better understand the experiences of neurodivergent individuals in healthcare and research settings. By increasing awareness and encouraging inclusive design, we can create better experiences for participants and generate richer, more meaningful insights for the industry.

Use the search and filters on the left to find the resources most relevant to you.

Featured Resources

Neurodiversity in Focus

Shaping better, more inclusive business intelligence

Menopause in Focus

Menopause Conversations: Stories From Our Community
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BHBIA Member Survey (May 2022)

A summary of the findings about members’ needs, priorities and experiences, how companies are tackling DE&I and thoughts on how those involved in market research can improve the process. (Full report available to full BHBIA members)

MRS Diversity, Inclusion & Equality Council - Diversity and Inclusion Best Practice Guidance (May 2022)

Three guides covering sampling, methodology and language. They act as a framework for research professionals to help ensure diverse sampling and inclusive methodologies. Although aimed at client-side practitioners they also provide value for researchers working on the supply side.

We must do more to create diverse environments - Research Live (April 2022)

Caroline Frankum of Kantar argues that the research industry should do more to improve diversity and inclusion. What do organisations need to do to ensure that they are not just scratching the surface?

MRS Best Practice Guide on Collecting Ethnicity Sample Data March (2022)

MRS has produced this Best Practice Guide to help practitioners act legally and ethically when collecting data and asking research participants questions about ethnicity.

ABPI Equality, Diversity and Inclusion Strategy (April 2021)

The ABPI exists to make the UK the best place in the world to research, develop and use the medicines and vaccines of the future. Creating diverse and inclusive workplaces that deliver innovations to improve the lives of everyone in the UK is critical to deliver on that mission. This strategy sets out how the ABPI works with members to help drive this change.

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