Guidelines & Legislation

Guidelines for Market Research Fieldwork

Overall summary of key principles that need to be addressed when conducting fieldwork - this will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process.

Guidelines for Observers

This guide is intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

Guidelines for Patient Research

A summary of the key sections of the BHBIA's Legal and Ethical Guidelines that pertain specifically to conducting market research with patients.

Guidelines for Remuneration Within Market Research

BHBIA members are encouraged to use this guide to reduce problematic pressures on respondent remuneration based on ‘fair market values’, known as FMVs, during the primary market research process.

Guidelines for Social Media Research

This quick guide highlights important points in the BHBIA Guidelines to be aware of when carrying out market research using social media.These points are in addition to the steps you should take when undertaking research with any participant. It covers Passive (listening and scraping) and Active (engaging with participants) research.

How is the UK different to other countries?

Our members are often asked to undertake the UK arm of an international market research survey, but find that what can and can't be done is different overseas. This leaflet will help you to understand the differences. It draws upon EphMRA's Code of Conduct in conjunction with the BHBIA's Legal and Ethical Guidelines.

How to Utilize Lawful Ethical AI Effectively in Healthcare Research with Jessica Santos, Oracle Life Sciences

IAPP (International Association of Privacy Professionals)

The IAPP the world’s largest information privacy organisation; most data protection officers are members. It is as a useful source of data privacy resources, including tools and trackers. 

ICO AI & Data Protection Risk Toolkit

This toolkit is designed to provide practical support to organisations to reduce the risks to individuals' rights and freedoms cause by ther own AI systems.

Industry Event Accessibility Guidelines - 214.31 KB

The purpose of these guidelines is to provide best practice guidelines and support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.