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The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. 

To access online training and competency tests, please visit the Online Training section.

Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query

 

Featured Resources

BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations

The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.
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ICO AI & Data Protection Risk Toolkit

This toolkit is designed to provide practical support to organisations to reduce the risks to individuals' rights and freedoms cause by ther own AI systems.

MRS: AI Guidance and using related technologies

MRS has produced this guidance to help practitioners act legally and ethically when using AI and related technologies.

How to Utilize Lawful Ethical AI Effectively in Healthcare Research with Jessica Santos, Oracle Life Sciences

Ethics and Compliance Committee Winter Update 2025 - 4th December 2025

Hear our Ethics Experts discuss their view on the impact of legislative changes in 2025, with a specific focus on the impact of AI technologies.

Industry Event Accessibility Guidelines - 214.31 KB

The purpose of these guidelines is to provide best practice guidelines and support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Legal and Ethical Guidelines for Healthcare Market Research - Pro Formas

For your convenience the pro formas (found in the appendix section of the Legal and Ethical Guidelines) are also available in word format for ease of use.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.

Lawful Bases for Processing Personal Data

An explanation of the lawful bases for processing personal data available to us under GDPR.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.

Consent Guidelines

Consent is the freely given specific and informed agreement by a person (i.e. the ‘data subject’ or ‘respondent’) to take part in the MR and for the processing of their personal data. This guide summarises what you need to know (and includes all the new requirements under GDPR).

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