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The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. 

To access online training and competency tests, please visit the Online Training section.

Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query

 

Featured Resources

BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations

The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.
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Guidelines for Inclusive Recruitment for Market Research Studies

The BHBIA’s Diversity, Equity & Inclusion (DE&I) Committee has created these guidelines for pharmaceutical clients, market research and fieldwork agencies to conduct inclusive market research and ensure the final insights accurately reflect the targeted population.

Data Security including Breaches and International Transfers

What you need to do to keep personal data secure throughout its processing life

Risk and Privacy Impact Assessment

How to assess the risks inherent in your data processing.

Consents for Market Research - what is required and when

Details the different consents that might be required during the course of a primary market research project and at what stage these consents must be secured, before or during fieldwork.

An Introduction to Data Protection Law

An overview of the main principles and requirements of the GDPR

New technologies: due diligence and online security in Business Intelligence (BI) and Data Analytics (DA)

The use of technology in the workplace to facilitate remote working has surged in recent years and so has its use in adjusting to the ‘new normal’ as it relates to business intelligence.

Sharing Personal Data – Quick Guide

This guide summarises the latest guidance and support available when sharing personal data between data controllers. 

Guidelines for Observers

This guide is intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

Recording and Observation Guidelines for Market Research Fieldwork

Overall of the key elements that need to be addressed when fieldwork is observed or recorded - this will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process.

Environmental Sustainability Guiding Principles

Our Guiding Principles for Environmental Sustainability are designed to help you establish and integrate best practices and principles throughout your organisation, driving outcomes that respect our planet as the foundation of life and quality of living.

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