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The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. 

To access online training and competency tests, please visit the Online Training section.

Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query

 

Featured Resources

BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations

The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.
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How is the UK different to other countries?

Our members are often asked to undertake the UK arm of an international market research survey, but find that what can and can't be done is different overseas. This leaflet will help you to understand the differences. It draws upon EphMRA's Code of Conduct in conjunction with the BHBIA's Legal and Ethical Guidelines.

Data Processing Checklist

Checklist to help you Audit your Data Processing. How to take stock of the personal data you process

Who provides what during a Market Research Project

A checklist of the key documentation/agreements that need to be in place for a market research project - and who (client or agency) should normally provide each of these.

Guidelines for Social Media Research

This quick guide highlights important points in the BHBIA Guidelines to be aware of when carrying out market research using social media.These points are in addition to the steps you should take when undertaking research with any participant. It covers Passive (listening and scraping) and Active (engaging with participants) research.

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