Understanding the principles and theory of compliant Market Research is one thing, feeling confident in the practical application of the guidelines can be another. This workshop is designed to help you put theory into practice.
Purpose
Whether you are new to a Business Insights career or have been working in an Insights role to date, having access to the BHBIA Guidelines to Healthcare Market Research document and sitting your annual online competency certification may not leave you feeling fully prepared to put the guidance into practice, or navigate challenges or issues as they arise.
This half-day workshop is hosted by a panel of experts from the Ethics and Compliance Committee (ECC) who work with applying the guidelines daily. The hosts will take you through the key purpose and scope of the guidelines, before leading attendees through exercises designed to give you a ‘safe space’ to put theory into practice.
What can you expect?
This task-based workshop is structured around the key steps of a typical market research project, presenting realistic exercises to work through and apply the principles of the Guidelines. The key learning aims are for you to gain:
- Familiarity with the guidelines and how to apply them in a practical situation with confidence
- Know where to look
- Know who to ask
- Know how to approach a situation
Time is also dedicated to a clinic style session where you can bring your specific questions for discussion.
The workshop will be a valuable opportunity to connect with others working in similar roles and understanding the full support network available to members through the BHBIA community.
Who should attend?
This course is suitable for anyone involved in Primary Market Research and who needs to understand and apply the Guidelines in their roles. It is a suggested follow-on course for those recently joining the BHBIA Foundation Programme of events and activities, or as an ideal companion course to the online competency training and test.
It is also suitable for more experienced professionals taking on more ethics and compliance responsibility who wish to increase their confidence in applying the guidelines or who may need to advise others on the application of the guidelines within their organisations.
Agenda
To see full details of the workshop and timings, please expand the section below:
View the full agenda here
1.00 - Intro and Key Principles
Ethics & Compliance Committee (ECC) presentation
1.30 - RfP
Group work followed by ECC discussion & input
2.00 - Proposals
Group work followed by ECC discussion & input
2.45 Break
3.00 - Materials Critique
Intro and stimulus materials
3.45 - Adverse Events
ECC presentation with practical scenarios for discussion
Break
4.00 - Project Closure
ECC presentation
4.20 - Clinic Q&A
Bring your own questions to discuss, plus some real-life (anonymised) ethics-based questions for discussion from the ECC Team
4.55 - Close
Skills Framework Tags:
Roles & Domains
Fieldwork | Qualitative Market Research | Quantitative Market Research | Customer Analysis | Commercial Excellence | RWE & Insight | Data Working
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Speakers
This workshop will be run by members of the Ethics & Compliance Committee - Claudia Wing, Senior Market Research Manager, J&J Innovative Medicine & Nicola Miles, Senior Director, Business Development, medeConnect. To find out more about Claudia & Nicola's experience in this area read their full profile in the BHBIA Speakers link on the right.
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Fees and booking
This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 22nd January 2026. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:
| Membership Type |
Early Bird Fee |
Standard Fee |
| Members |
£180 + VAT |
£200 + VAT |
| Non Members |
£270 + VAT |
£300 + VAT |
Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form. The course will be confirmed when 8 attendees have registered.
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Delegate Terms and Conditions
Thank you for booking to attend this workshop. Full details about the workshop can be viewed at:
https://www.bhbia.org.uk/events-courses-webinars/guidelines-in-action-2026
Join Zoom Meeting
Please join at least 5 minutes before the start using the link below:
https://us06web.zoom.us/j/86260357178?pwd=PWy6x6Wu...
Meeting ID: 862 6035 7178
Passcode: 406192
If you have issues joining, please check that you have downloaded the latest version of zoom at https://zoom.us.
To make the workshop as personal and interactive as possible we ask you to use a device with a webcam and to enable both video and computer audio options so that you can communicate fully with the facilitators and other delegates. Please ensure you have a good internet connection, cable connection is recommended if possible. You may find closing down other applications will help and we would recommend you use a headset with a microphone if possible. You can test your video and sound here: https://zoom.us/test
Please type in your name and company when you join the meeting – so that we can check you off against the delegate list and keep a note of who has attended.
Data Privacy
The workshop will not be recorded by the facilitators or the BHBIA and likewise we would ask you to respect other delegates’ privacy by not attempting to make any audio or visual recordings or take any screenshot images during the event.