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The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. 

To access online training and competency tests, please visit the Online Training section.

Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query

 

Featured Resources

BHBIA/ABPI guidance on reporting adverse events, product complaints and special reporting situations

The Guidance notes on collecting adverse events, product complaints and special reporting situations during market research are produced by the BHBIA in conjunction with the ABPI.

Legal and Ethical Guidelines for Healthcare Data Analytics

BHBIA guidelines are designed to help us all reduce risk, improve performance and make life a little simpler by drawing key information together in one place.

Legal and Ethical Guidelines for Healthcare Market Research - including Practical Examples

The BHBIA Legal and Ethical Guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and trouble.
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Guidelines for Observers

This guide is intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

Guidelines for Patient Research

A summary of the key sections of the BHBIA's Legal and Ethical Guidelines that pertain specifically to conducting market research with patients.

Guidelines for Remuneration Within Market Research

BHBIA members are encouraged to use this guide to reduce problematic pressures on respondent remuneration based on ‘fair market values’, known as FMVs, during the primary market research process.

Guidelines for Social Media Research

This quick guide highlights important points in the BHBIA Guidelines to be aware of when carrying out market research using social media.These points are in addition to the steps you should take when undertaking research with any participant. It covers Passive (listening and scraping) and Active (engaging with participants) research.

How is the UK different to other countries?

Our members are often asked to undertake the UK arm of an international market research survey, but find that what can and can't be done is different overseas. This leaflet will help you to understand the differences. It draws upon EphMRA's Code of Conduct in conjunction with the BHBIA's Legal and Ethical Guidelines.

How to Utilize Lawful Ethical AI Effectively in Healthcare Research with Jessica Santos, Oracle Life Sciences

IAPP (International Association of Privacy Professionals)

The IAPP the world’s largest information privacy organisation; most data protection officers are members. It is as a useful source of data privacy resources, including tools and trackers. 

ICO AI & Data Protection Risk Toolkit

This toolkit is designed to provide practical support to organisations to reduce the risks to individuals' rights and freedoms cause by ther own AI systems.

Industry Event Accessibility Guidelines - 214.31 KB

The purpose of these guidelines is to provide best practice guidelines and support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Keeping Respondents and Fieldworkers Safe When Undertaking Face-to-Face Market Research

This covers some key aspects to consider when undertaking face-to-face market research and is especially relevant to situations where environmental factors or respondent/recruiter vulnerability may pose a risk.

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