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Guidelines & Legislation

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The Guidelines & Legislation section brings together compliance guidance, best practice resources and support materials to help you navigate legal, ethical and regulatory requirements. 

To access online training and competency tests, please visit the Online Training section.

Submit a Guidelines Query - If you have a question that is not answered in the BHBIA's guidance materials, you can submit it to our Ethics Advisor and receive a confidential response. Only available to full BHBIA members (you will need to be logged in to access the form. Submit a Guidelines Query

 

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Guidelines for Observers

This guide is intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

Recording and Observation Guidelines for Market Research Fieldwork

Overall of the key elements that need to be addressed when fieldwork is observed or recorded - this will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process.

Environmental Sustainability Guiding Principles

Our Guiding Principles for Environmental Sustainability are designed to help you establish and integrate best practices and principles throughout your organisation, driving outcomes that respect our planet as the foundation of life and quality of living.

Keeping Respondents and Fieldworkers Safe When Undertaking Face-to-Face Market Research

This covers some key aspects to consider when undertaking face-to-face market research and is especially relevant to situations where environmental factors or respondent/recruiter vulnerability may pose a risk.

Guidelines for Patient Research

A summary of the key sections of the BHBIA's Legal and Ethical Guidelines that pertain specifically to conducting market research with patients.

New Guidance - What is Research Ethics Committee Approval and When is it Needed?

To introduce the concept of ‘ethics committee approval’ and distinguish between Market Research and Health Research and provide some background on why Research Ethics Committee (REC) approval is not a requirement when undertaking Market Research.

Guidelines for Remuneration Within Market Research

BHBIA members are encouraged to use this guide to reduce problematic pressures on respondent remuneration based on ‘fair market values’, known as FMVs, during the primary market research process.

ABPI Disclosure Requirements

Disclosure requires pharmaceutical companies to make publicly available the details of MR-related payments, on a named basis, IF the identities of HCPs or HCOs who take part in the MR are intentionally known or disclosed to the pharmaceutical company. This summary outlines the basics of the requirements.

Guidelines for Market Research Fieldwork

Overall summary of key principles that need to be addressed when conducting fieldwork - this will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process.

Ethics & Compliance Committee Webinar Dec 2023 – The Final Word

ECC member Yuliya Fontanetti presented the “Compliant Use of AI” session in the committee’s wrap up of the year webinar. Members can access the recording and slides.

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