Top tips for a successful submission

Demonstrate relevance and impact
Clearly articulate the relevance of your session to healthcare business insights professionals. Highlight the potential impact of your event, workshop or webinar on advancing knowledge and skills, addressing industry challenges or driving innovation.
Avoid appearing to promote a specific service or proprietary methodology
We encourage a focus on outcomes and impact rather than specific methods. It’s OK to talk about bespoke methodologies or tools in a way that allows delegates to take away ideas and learnings that they can apply without necessarily using your products or services.
Clearly define the objectives and outcomes of your session.
Clearly state what attendees can expect to learn or gain from it and the actionable takeaways. We need to be convinced that it will be valuable to our members.
Showcase engaging delivery
Demonstrate how you will engage and captivate the audience through presentation or facilitation techniques, storytelling or interactive elements.
Highlight speaker expertise and credibility
Clearly outline the credentials, expertise and experience of the speaker(s). Emphasise any previous speaking engagements or notable achievements to establish credibility. We welcome presenters from other disciplines, as well as business insights.
Keep it concise and focused
Keep your submission concise, focused and easy to understand. Avoid unnecessary jargon or complexity.

Make your session appropriate for a broad audience of business insights professionals
Our conference and seminar audiences include members from across business insights, from primary market research and fieldwork to data analytics, sales force and commercial effectiveness and other related areas in client, agency and consulting roles. Content must have a broad appeal.
Provide original and valuable content
Offer fresh insights, innovative approaches or challenges to people’s thinking. Avoid rehashing well-known concepts or delivering generic content; be creative and challenging instead. We will favour content that hasn’t been shared on other platforms or won’t be in the near future.
Draw on real-world case studies and projects
Real-world projects will be favoured over research which is run for the purpose of conference or events as they are more likely to have evidence of a real impact on the business, patients or the NHS. If the project is still underway, you must demonstrate that the results will be ready on time.
Consider a co-presenter where their presence would add value
You don't have to have a co-presenter, but it is encouraged where it adds value, especially when a session is based on work that an agency and client have done in partnership or the involvement of a patient or healthcare professional can help to bring a case study to life. You must have a provisional agreement from anyone named on your conference submission.