Diversity, Equity & Inclusion

The BHBIA is committed to increasing the focus on improving Diversity, Equity and Inclusion (DE&I) in all our practices, and to supporting our member companies to do the same.

We hope you will find this bank of guidance, information and resources useful to help you move forward in this area. If you would like to suggest a document / link for addition to the resource bank please contact us with details.

View the BHBIA DE&I Working Group members and our objectives here. As the group's work progresses, we will keep members informed.

LATEST NEWS: DE&I Survey completed in May 2022 - watch this space for the findings

New in May: MRS Diversity & Inclusion Best Practice Guides - see section 1 below


Links to these resources are provided for information purposes only. The BHBIA’s decision to make this information available does not infer endorsement of any of the content and nor do we accept any responsibility for its accuracy. This is not an exhaustive list of all the relevant information that's available - we welcome further suggestions for inclusion.

1. Business Intelligence / Market Research / Pharmaceutical Industry Associations - Resources & Guidance

NEW: The MRS Client Council has developed and published three new Diversity & Inclusion Best Practice guides on sampling, methodology and language. The first of their kind in the UK, these comprehensive guides act as a framework for research professionals to help ensure diverse sampling and inclusive methodologies.

Although aimed at client-side practitioners they also provide value for researchers working on the supply side. With May being Inclusion in Research month, these guides are aimed at helping leverage the collective good within the sector to drive positive change on inclusion.

The MRS Diversity, Inclusion & Equality Council site also includes details of the 'MRS Inclusion Pledge' initiative, news, resources and links to other MRS groups.


  • A network uniting LGBTQ+ professionals and allies across the research, insight and analytics sector

ABPI Equality, Diversity and Inclusion Strategy

  • 'The ABPI exists to make the UK the best place in the world to research, develop and use the medicines and vaccines of the future. Creating diverse and inclusive workplaces that deliver innovations to improve the lives of everyone in the UK is critical if we are to deliver on our mission.' 
  • This strategy sets out how the ABPI can work with their members to help drive this change.

The Healthcare Communications Association (HCA) provides a range of resources and activities in this area. Recordings from the May 2022 DE&I week can be viewed in the On demand section.

2. BHBIA and Member Companies - Resources & Activities

Examples include:

2019 Best Patient Centric Approach winner: ‘Mission made possible’

  • The team demonstrated, through collaboration and sensitivity, that deep insight into the needs of a marginalised and vulnerable community was possible, thereby laying the foundations for a patient-centric strategy that supports delivery of the shared goal of HCV elimination.

2016 Excellence in Data Collection and Fieldwork: 'Reaching further: big collaboration overcomes the challenges of accessing hard to reach populations'

  • Studies had identified an association between certain socio-economic and ethnic groups and lower levels of uptake of the HPV vaccine amongst young girls - so this project sought to understand how to tackle this.

Creating Truly Patient-centric Materials - 2020 BHBIA webinar recording

  • Run by OPEN Health, this webinar questions how truly patient-centric materials developed by Pharma really are. The presenters provide attendees with guiding principles for developing patient materials (from research materials through to supporting assets around a condition or treatment).

Health Equity and Understanding the True Patient Population - BHBIA Virtual Conference 2021 sponsored session recording

  • In this video, Origins Health Insights discuss health equity and accessing the true patient population. Health equity means equal access to healthcare for all - not just from a logistical point of view - but an equal right to the understanding about health and treatments. This means understanding the true patient population that's representative of society and those who will benefit from a product, not just those who are most likely to come forward for market research. 

Hall & Partners

  • We commemorate Black History Month and Juneteenth with time for reflection and internal discussions/recommendations around relevant books/films. 
  • We also have delivered a series of internal training sessions under the umbrella of ‘UnLearn’, for example: ‘Microaggressions’ discussion with Professor Tandalea Mercer,  ‘Understanding and discussing cultural appropriation’ workshop, ‘Anti-racism and active allyship’ workshop.

3. Help with conducting market research studies

How to measure Diversity and Inclusion for a stronger workplace - SurveyMonkey

  • Guidance and templates for DE&I surveys.

Demographic Questions - SmartSurvey

  • Guidance on how to ask demographic questions, including topics such as ethnicity, gender and age.

MORE THAN NUMBERS: A Guide Toward Diversity, Equity, and Inclusion (DEI) in Data Collection 

  • Charles and Lynn Schusterman Family Philanthropies is a global organization that seeks to improve lives, strengthen communities and advance equity. They developed this guide 'for organizations that seek to apply a diversity, equity and inclusion (DEI) lens to their internal data collection processes and assess and improve how they collect constituent information through tools such as alumni surveys and program evaluations. This guide does not address data collection for formal demography, national population estimates or academic research.'

A collection of useful resources from the Association of Medical Research Charities (AMRC) 

  • This UK organisation is dedicated to supporting medical research charities in saving and improving lives through research and innovation. Their resources may be helpful to those conducting patient research.
4. Recruitment and Human Resources

The Definitive Guide To Disability Inclusion In The Workplace

  • This guide (from 'Ben', an employee benefits platform), explores the key aspects of disability in the workplace in depth, providing insight into how inclusive company policies and working styles tend to be (or tend not to be), as well as showcasing key data. Also looks at what methods companies can use to ensure a more inclusive culture. By making disability inclusion a priority, businesses can help drive motivation, engagement, and talent retention at work.

Inclusion and Diversity - how to promote equal opportunities and manage inclusion and diversity in the workplace.

A variety of resources to help support equal opportunities, managing inclusion and diversity in the workplace.

Cultural Intelligence Training and other resources - from Common Purpose

  • 'Common Purpose is a not-for-profit organization that develops leaders who can cross boundaries.' 'Cultural Intelligence (CQ) is the ability to cross divides – between geographies, generations, sectors, specializations, backgrounds and beliefs – and thrive in multiple cultures.'

Diversity & Inclusion - resources from cultureamp.com

  • This organisation provides employee engagement, performance and development tools including some useful DE&I resources. Includes a downloadable booklet: '6 actionable areas to improve DEI in your workplace'

Embracing Equality and Diversity - podcast

Equality and diversity is a key topic among employers. The 2010 Equality Act consolidated prior legislation around discrimination and offered businesses more consistency in their approach. Since then, there’s been plenty of studies which demonstrate the commercial benefits to businesses who embrace equality and diversity as part of their model or structure.

In this podcast, employment expert Elaine Huttley discusses this with Sheri Hughes, UK Diversity & Inclusion Director at Page Group.

Becoming an anti-racist organisation - MHFA England

Diversity, Equity, and Inclusion Resources - MIT Human Resources

  • This US-based organisation provides a range of DE&I resources including a Decision Tree framework to help managers and leaders determine team goals, commitment, and support needs.
5. Reports, Surveys and Data

“Diversity, Equity, and Inclusion in the Insights Profession”

  • U.S. Census report which combines the results of two recent surveys by the Insights Association’s IDEA Council: the Diversity, Equity and Inclusion Survey (DEI Survey) and the Culture Survey

Colour of Research CORe - Articles and Essays

  • CORe is 'A colourful, global community, driven to bring about more diversity in a monochromatic research industry'

We must do more to create diverse environments - Research Live article April 2022

  • The research industry should do more to improve diversity and inclusion, argues Caroline Frankum of Kantar. What do organisations need to do to make sure they are not just scratching the surface?

Inclusion, diversity and equality in the market research sector, 2020 - MRS report

  • This report found widespread recognition of diversity and inclusion challenges within the market and social research sector and an appetite for change. 

Diversity Management that Works - CIPD report 

  • This report is based on an evidence-into-practice programme, which brought together professional expertise on diversity and inclusion (D&I) with insights from scientific research. 

How diversity, equity, and inclusion (DE&I) matter - report from McKinsey

  • This 2020 report is the third in a series. It found that 'The business case for diversity, equity, and inclusion (DE&I) is stronger than ever. Taking a closer look at diversity winners reveals what can drive real progress.'

Report: Diversity, Equity and Inclusion in the Life Sciences 2021 - from Informa Connect

  • A study that asked life sciences professionals around the world how diverse and inclusive they feel their industry truly is.

Salary and Insight Surveys - from Paramount Recruitment

  • These break out salary data by gender and ethnicity.

There are some awards schemes that include D, E & I categories:

2021 BMJ Awards

  • Includes new 'Diversity and Inclusion Team of the Year'

2021 PMEA Awards

2021 Communiqué Awards

  • Includes new 'Leadership Award for Action on Workforce Diversity and Inclusion'
6. Measuring progress

Stumped on How to Measure DEI Training?

  • This article discusses how to set goals and measure progress