Events, Courses & Webinars

WEBINAR

Machine Learning Applications in Healthcare and Biomedicine: Principles and Practice

via Zoom

Understand how Machine Learning (ML) concepts, methods and techniques can be applied to support clinical practice, clinical research and healthcare service delivery (PLEASE NOTE THIS WEBINAR HAS BEEN POSTONED - NEW DATE TO BE ADVISED SHORTLY)

EVENT

Summer Event 2021

Virtual Event - via Zoom

More details coming soon. Open to all BHBIA members and free of charge.

VIRTUAL WORKSHOP

Introduction to the Pharmaceutical Industry and Business Intelligence Practice

Virtual Event - via Zoom

Ideal for new starters, placement students and short-term interns working in business intelligence and related areas in both pharmaceutical companies and agencies. Help your trainees to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced BI professionals, split over two half days to optimise engagement

FACE TO FACE WORKSHOP

Empowering the Analyst - Influencing without Authority

Hamilton House, Mabledon Place, London WC1H 9BD

Our objective is to help analysts move towards being business partners rather than just providers of data. Learn how to influence your key stakeholders so that you can go beyond data analysis to explain the ‘why’ as well as the ‘what’.

WEBINAR

Qualitative research in the new normal

via Zoom

This session will review how we as qualitative researchers across the industry have learned to ‘Keep rapport alive’ during the pandemic and what lessons we can take into the future.

WEBINAR

Using Data Fusion & Choice modelling in Segmentation

via Zoom

Ways to increase the impact of a segmentation, including how choice modelling can be applied to map characteristics or preferences and how market research insights may be combined with other data sources to enrich the segmentation and increase actionability

FACE TO FACE WORKSHOP

Guidelines in Action

Hamilton House, Mabledon Place, London WC1H 9BD

A practical, exercise-based workshop helping you understand how the BHBIA Guidelines apply to your current projects and those you may need to run in the future

FACE TO FACE WORKSHOP

Shaping brand performance through data insights and negotiating your forecast

Hamilton House, Mabledon Place, London WC1H 9BD

This workshop will be in two parts: Part 1 (AM): Improving brand performance by generating meaningful data insights to shape strategy and Part 1 (PM): Negotiating your forecast

WEBINAR

Combining Search Analysis and Social Listening to provide a 360-degree view of information needs

via Zoom

Discover how to put traditional Social Listening Analysis in the context of Search Analysis data to unlock both the expressed and underlying information needs of Patients, to create better educational programmes or more focused omnichannel content.

VIRTUAL WORKSHOP

Innovations in Market Research

Half day - via Zoom

A look at some of the latest innovations in market research, with a chance to discuss their applications