Events, Courses & Webinars

VIRTUAL WORKSHOP

BHBIA New Segmentation and Personas using Cluster Analysis using Excel Data Analytics

Zoom

Do you find yourself needing to derive meaningful insights from your data but lack access to expensive, proprietary analytics software. This workshop will be a hands-on experience in which, you'll gain the knowledge and tools to unlock valuable insights from your data, create compelling personas, and drive more effective strategies, all within the familiar environment of Excel. You will navigate hurdles in data preparation and analysis, gain an understanding of segmentation principles, and be given practical resources for developing your personas.

FACE TO FACE WORKSHOP

BHBIA Facilitation Skills - 2025

Hamilton House, Mabledon Place, London WC1H 9BD

You’ve uncovered a valuable set of insights and you’ve crafted a brilliant de-brief story that will capture the hearts and minds of your audience. But to truly elevate your project outcomes, mastering the art of facilitation is essential. Whether you’re a pharma member managing cross-functional teams or an agency member leading project scoping and results de-brief meetings, knowing how to guide discussions and control the dynamics in the room can help you and stakeholders more effectively achieve your goals and great collaborative working.

WEBINAR

NEW BHBIA Turning Data Into Action: Delivering Commercial Insights to Drive Impact

Zoom

Whether you’re working in an agency or within a BI team on the client side, drawing conclusions from data is a familiar task. However, the crucial next step is contextualizing these findings to drive informed decision-making and actionable change. This session will offer practical tips and a real case study example on how to communicate insights effectively, ensuring stakeholder buy-in and driving commercial success.

VIRTUAL WORKSHOP

NEW BHBIA Passing the So What Test - 2025

Zoom

If we are to deliver actionable insight to our clients and stakeholders, we must first be able to identify and clarify their business issues, needs and priorities. This highly practical and interactive workshop will introduce you to a toolbox of pragmatic models, frameworks and approaches that will make a real difference to your personal impact and business relationships.

EVENT

BHBIA Spotlight on Fieldwork: Fraudulent responses in healthcare market research

Virtual Event - via Zoom

Ensuring data quality and integrity is crucial in healthcare market research, especially with the increasing use of AI. Join the Fieldwork Committee as we discuss new guidelines on the identification and prevention of fraudulent activity in MR. * FREE FOR BHBIA MEMBERS *

WEBINAR

NEW BHBIA Synthetic Respondents and Data in the Future of Pharmaceutical Market Research

Zoom

This webinar explores the potential of synthetic data and respondents, driven by generative AI, for pharmaceutical market research.

EVENT

BHBIA Rising Stars Connect Group - July 2025

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

EVENT

BHBIA Virtual Event 2025 - Sustainability in the Pharma Industry

Virtual Event - via Zoom

Join a roundtable panel discussion featuring sustainability leaders from the pharmaceutical industry as they explore a range of sustainability challenges and opportunities. The session will conclude with an interactive Q&A. * FREE FOR BHBIA MEMBERS *

FOUNDATION TRAINING

BHBIA Getting Started in Healthcare Business Insights

Hamilton House, Mabledon Place, London WC1H 9BD

From drug development to Primary Market Research methodologies, Secondary Data sources and uses, to the role Ethics and Compliance plays throughout it all, this one-day workshop is the perfect opportunity to get your new starts or graduate placements up and running.

FACE TO FACE WORKSHOP

BHBIA Fast-track your Business Impact 2025

Hamilton House, Mabledon Place, London WC1H 9BD

Having a set of brilliant and game changing insights is one thing, but confidently delivering these through a well-crafted story, tailored to inspire and mobilise the specific audience you’re delivering them to, can be quite another.

VIRTUAL WORKSHOP

BHBIA Delivering the Sizzle, not just the Sausage – effective presentation delivery skills - 2025

Zoom

Develop and refine your presentation skills in both virtual and face to face settings. Communicating and connecting effectively with clients, whether internal or external, is an increasingly essential skill for today’s researcher/analyst.  After all, ours is a ‘people’ business: clients buy people whom they trust and respect, and who deliver personal benefit and organisational value.  

FACE TO FACE WORKSHOP

Essential Ethics: Practical Application of the BHBIA’s Legal & Ethical Guidelines

Hamilton House, Mabledon Place, London WC1H 9BD

Understanding the principles and theory of compliant Market Research is one thing, feeling confident in the practical application of the guidelines can be another. This workshop is designed to help you put theory into practice. Our hosts come from a Pharma company, Market Research Agency and a Fieldwork agency so are well placed to help you apply the guidelines from different perspectives.