Events, Courses & Webinars

EVENT

BHBIA Insight Exchange - Winter 2025: Adapting to Disruption: What US and Global Shifts Mean for Local Strategy

Thistle Marble Arch Hotel, Bryanston Street, Marble Arch, London W1H 7EH

Our flagship end-of-year event has had a makeover! The Insight Exchange (formerly the Winter Seminar) is the new place where the UK’s healthcare business insights community comes together to spark ideas, challenge perspectives, and explore what’s next. On Friday November 21st, 2025, we will tackle the big question: How are U.S. and global shifts shaping the local landscape for UK pharma and insights? Hear insider perspectives from senior AstraZeneca leaders in the US and Europe, join UK industry leaders debating challenges closer to home, and step into the spotlight in an interactive session where your questions drive the conversation. Exchange insight, connect with peers, and leave with fresh thinking to power the year ahead.

WEBINAR

NEW BHBIA Cut Through the Noise: Present and Pitch with Impact

Zoom

Struggling to make your message land? Discover how to turn data and insights into stories that connect, influence, and inspire action. Communication expert Dominic Colenso will walk you through a proven six-step process to help you present and pitch with confidence, clarity, and credibility.

WEBINAR

BHBIA Ethics and Compliance Committee – Winter update

Zoom

Hear our Ethics Experts discuss their view on the impact of legislative changes in 2025, with a specific focus on the impact of AI technologies.

EVENT

BHBIA Rising Stars Connect Group - January 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

WEBINAR

BHBIA Podcasts, Patients, and the Power of Digital Culture

Zoom

Patient choices don’t just happen in clinics, they’re shaped in digital culture. Podcasts (like the 1,500+ focused on diabetes alone) aren’t just stories, they’re signals of influence. Podcasters share their experiences and opinions that ripple through audiences, transferring beliefs and expectations at scale. This session shows how decoding those voices reveals the cultural currents driving patient behaviour.

WEBINAR

BHBIA Transforming Pharma Business Outcomes using Behavioural Science 2.0

Zoom

Increasing HCP engagement and improving patient outcomes is the end goal of any primary research. True impact comes from understanding and influencing the full system of human behaviours that drive both engagement and outcomes. This webinar reveals how pharma can create lasting change through Behavioural Science 2.0 and systems thinking.

EVENT

BHBIA Rising Stars Connect Group - April 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

EVENT

Annual Conference - bhbia2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1PP

bhbia2026 will be held on the 27th & 28th April at the Hilton Birmingham Metropole, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.

VIRTUAL WORKSHOP

BHBIA Nailing the Business Issues to Deliver Actionable Insight

Zoom

Ensure you pass the ‘so what? test. Ask powerful questions to clarify your clients’ & stakeholders’ key business issues. Ensure that you can then deliver actionable insights with impact.

WEBINAR

BHBIA The Power of Combining Quant & Qual Research in the Field of Oncology

Zoom

Ever wondered why your ex-factory sales for infused products, especially in oncology, do not match expected volumes based on forecast funnels?

WEBINAR

BHBIA Therapist’s Toolkit for Qualitative Researchers: Using Counselling Theory to Reveal Real Motivation

Zoom

Even Alan Parsons is getting into therapy, but on a serious note: What can we qualitative researchers learn from therapy sessions to dig deeper into our respondents’ motivations? Is our respondent in their child ego state or their adult? And why does it matter?

VIRTUAL WORKSHOP

BHBIA Crafting Compelling Stories & Actionable Outputs

Zoom

Learn to cut through information overload by crafting clear, compelling, and actionable narratives. Discover the power of storytelling and apply proven techniques used by effective communicators. Enhance the value you deliver to clients and stakeholders, building stronger, more trusted relationships.