Virtual
bhbia2021 will be held as a virtual conference on the 10-12th May. The Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields.
Half day - 9.00-1.00pm - via Zoom
HTAs are increasingly considering the views of the patient in their decision making regarding the reimbursement and access to therapies. With this in mind there been an increasing acceptance of patient preference studies. This workshop will discuss the methodological considerations and requirements along with the practical steps to ensure acceptance of the final outputs by key stakeholders.
via Zoom
Understand how Machine Learning (ML) concepts, methods and techniques can be applied to support clinical practice, clinical research and healthcare service delivery (PLEASE NOTE THIS WEBINAR HAS BEEN POSTONED - NEW DATE TO BE ADVISED SHORTLY)
Virtual Event - via Zoom
More details coming soon. Open to all BHBIA members and free of charge.
Virtual Event - via Zoom
Ideal for new starters, placement students and short-term interns working in business intelligence and related areas in both pharmaceutical companies and agencies. Help your trainees to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced BI professionals, split over two half days to optimise engagement
Hamilton House, Mabledon Place, London WC1H 9BD
Our objective is to help analysts move towards being business partners rather than just providers of data. Learn how to influence your key stakeholders so that you can go beyond data analysis to explain the ‘why’ as well as the ‘what’.
via Zoom
This session will review how we as qualitative researchers across the industry have learned to ‘Keep rapport alive’ during the pandemic and what lessons we can take into the future.
via Zoom
Ways to increase the impact of a segmentation, including how choice modelling can be applied to map characteristics or preferences and how market research insights may be combined with other data sources to enrich the segmentation and increase actionability
Hamilton House, Mabledon Place, London WC1H 9BD
A practical, exercise-based workshop helping you understand how the BHBIA Guidelines apply to your current projects and those you may need to run in the future
Hamilton House, Mabledon Place, London WC1H 9BD
This workshop will be in two parts: Part 1 (AM): Improving brand performance by generating meaningful data insights to shape strategy and Part 1 (PM): Negotiating your forecast
via Zoom
Discover how to put traditional Social Listening Analysis in the context of Search Analysis data to unlock both the expressed and underlying information needs of Patients, to create better educational programmes or more focused omnichannel content.
Half day - via Zoom
A look at some of the latest innovations in market research, with a chance to discuss their applications