Events, Courses & Webinars

FACE TO FACE WORKSHOP

Empowering the Analyst - Influencing without Authority

POSTPONED - CLICK 'READ MORE' FOR THE LATEST INFORMATION

Our objective is to help analysts move towards being business partners rather than just providers of data. Learn how to influence your key stakeholders so that you can go beyond data analysis to explain the ‘why’ as well as the ‘what’

WEBINAR

Qualitative research in the new normal

via Zoom

This session will review how we as qualitative researchers across the industry have learned to ‘Keep rapport alive’ during the pandemic and what lessons we can take into the future.

WEBINAR

Using Data Fusion & Choice modelling in Segmentation

via Zoom

Ways to increase the impact of a segmentation, including how choice modelling can be applied to map characteristics or preferences and how market research insights may be combined with other data sources to enrich the segmentation and increase actionability

ETHICS AND GUIDELINES TRAINING

Guidelines in Action - 2021

via Zoom

A practical, exercise-based half-day workshop helping you understand how the BHBIA Guidelines apply to your current projects and those you may need to run in the future

VIRTUAL WORKSHOP

Negotiating your Forecast - 2021

Virtual Event - via Zoom

This workshop will explore the key aspects of creating a robust forecast, and advice on how to manage the process of communicating the forecast to senior colleagues and dealing with their requests for changes

WEBINAR

Combining Search Analysis and Social Listening to provide a 360-degree view of information needs

via Zoom

Discover how to put traditional Social Listening Analysis in the context of Search Analysis data to unlock both the expressed and underlying information needs of Patients, to create better educational programmes or more focused omnichannel content.

VIRTUAL WORKSHOP

Innovations in Market Research

Half day - via Zoom

A look at some of the latest innovations in market research, with a chance to discuss their applications

VIRTUAL WORKSHOP

Digital Qualitative Solutions for the New Normal

Half day - via Zoom

What does the ‘New Normal’ means for us when conducting market research? We'll how online research techniques can and 'keep rapport alive' and break down walls between qualitative researchers, UX, agile interaction and respondents themselves.

EVENT

Winter Seminar 2021

Venue to be confirmed

More details coming soon