What is Market Research?

This resource section is designed for people who do not work in healthcare business intelligence, but who may need to know more about the work we do in our industry, for example because they have been invited by one of our member companies to take part in a market research project.

The following resources are available:

Information for Healthcare Professionals

Information for the General Public

If you work within a pharmaceutical/healthcare company and need to engage with the market research process, you may like to view our Guidance for Reviewing/Approving Market Research Materials resource.