One of the main objectives of the BHBIA is to provide members with ongoing learning and development that will help them perform their professional role in the work place. As part of this process, the BHBIA runs a comprehensive programme of activities throughout the year to help develop the skills of those working in a business intelligence environment.  

Conferences and Seminars

The current programme consists of:

This educational one day meeting takes a look at a theme that’s of broad relevance to the healthcare industry, bringing the BHBIA audience up to date on the implications for business intelligence.  

This is our premier event of the calendar. The two-day meeting typically covers a broad range of healthcare industry themes which directly impact on business intelligence. Formal sessions, coupled with workshops and discussion forums, provide an interactive programme designed to stimulate debate and cross-fertilisation of ideas amongst delegates.  

These educational meetings takes a look at a theme that’s of broad relevance to the healthcare industry, bringing the BHBIA audience up to date on the implications for business intelligence.  Followed by online networking.

All the above meetings are for full BHBIA members only.

View forthcoming events


The BHBIA Learning & Development programme is divided into three areas:

These cover specialised topic / skills areas and are run by leading agencies or external experts.  They are usually full day events.

We also run a 'Getting Started in Healthcare BI' - Introduction to the Pharmaceutical Industry and Business Intelligence Practice course annually - this is designed to provide new starters with a basic foundation in key areas, and we offer Ethics & Compliance training for different levels of experience too.

These are run via Zoom and are usually, but not always half-day events. Small group sizes mean that the sessions can be interactive, and we encourage the conveners to build in discussions and practical exercises.

These are designed to give a broad overview of a subject area or to look at one specific aspect of a topic. They are generally held over lunchtimes, are free of charge and open to members only.  

View forthcoming training courses and webinars

Online Training

Our online training offering currently of two arms:

  1. Ethics & Compliance courses, which are included free with a membership or certified non-membership subscription
  2. Other courses on core business intelligence topics, which are available to purchase

The BHBIA currently offers three core online training programmes free of charge:

  • Adverse Event Reporting in Market Research
  • Legal and Ethical Guidelines for Market Researchers
  • Legal and Ethical Guidelines for Data Analysts 

BHBIA members have the opportunity to take a Competency Test to assess their knowledge in each of these areas and on passing the test are issued with a Certificate of Competency which needs to be renewed annually, by 31st October each year. Successful completion of the relevant programmes (depending on job role) is recommended for all personnel involved in business intelligence in the UK.  

There is also a separate programme designed specifically for those involved in reviewing and approving MR materials:

  • Guidance for reviewing/approving market research materials

Membership of the BHBIA allows all employees based at the member company’s office to take the online training programmes and obtain competency certification. Certified non-membership also confers this benefit for all employees. (All website users can study the training materials but only BHBIA members/Certified non-members can take the competency tests).

We are developing a series of courses on core business intelligence topics, which are available to purchase. Each course has an associated test which, when passed, allows you to download a Certificate of Learning. 

These titles are available so far:

  • Essentials of Qualitative Market Research in Healthcare
  • Essentials of Quantitative Market Research in Healthcare
  • Fundamentals of Sales Incentive Compensation
  • Introduction to Forecasting
  • From Molecule to Market: the journey of drug development
View online training programmes

The BHBIA also offers a comprehensive range of Guidelines & Legislation resources produced by the Ethics & Compliance Committee.

Other Activities

The BOBI (Best of Business Intelligence) awards provide an opportunity to celebrate excellence in business intelligence. They include team and individual competition events, and categories for submissions based on real-life projects. Winners gain recognition and receive an engraved trophy, and there are opportunities for organisations to be associated with the awards through sponsorship.  

find out more

Additional forums are convened from time to time to give members an opportunity to input into the BHBIA agenda, or for specific sub-groups of the membership to discuss issues that are pertinent to them - e.g. Fieldwork Forum, Analytics Connect Group, Rising Stars Connect Group (for those with up to 5 years' experience). Members also have opportunities to get involved in specific one-off initiatives from time to time. 

View forthcoming forums