One of the main objectives of the BHBIA is to provide members with ongoing learning and development that will help them perform their professional role in the work place. As part of this process, the BHBIA runs a comprehensive programme of activities throughout the year to help develop the skills of those working in a business intelligence environment.  

Conferences and Seminars

The current programme consists of:

This educational one day meeting takes a look at a theme that’s of broad relevance to the healthcare industry, bringing the BHBIA audience up to date on the implications for business intelligence.  

This is our premier event of the calendar. The two-day meeting typically covers a broad range of healthcare industry themes which directly impact on business intelligence. Formal sessions, coupled with workshops and discussion forums, provide an interactive programme designed to stimulate debate and cross-fertilisation of ideas amongst delegates.  

This educational meeting takes a look at a theme that’s of broad relevance to the healthcare industry, bringing the BHBIA audience up to date on the implications for business intelligence.  Followed by a social/networking evening which may be open to non-members depending on the format.

All the above meetings are for full BHBIA members only.

View forthcoming events


The BHBIA training programme is divided into three areas:

These cover specialised topic areas and are run by leading agencies or external experts.  We also run an 'Introduction to the Pharmaceutical Industry and Business Intelligence Practice' course annually - this is designed to provide new starters with a basic foundation in key areas.

These are designed to help members become fully conversant with the legal and ethical issues that impact on healthcare business intelligence practice.  

These are designed to give a broad overview of a subject area or to look at one specific aspect of a topic. They are generally held over lunchtimes, are free of charge and open to members only.  

View forthcoming training courses

Online Training

Our online training offering currently consists solely of modules in the ethics and compliance arena, but we are currently developing other topics on broader business intelligence/market research themes.

Ethics & Compliance

The BHBIA currently offers two core online training programmes free of charge:

  • Adverse Event Reporting in Market Research
  • Legal and Ethical Guidelines for Market Researchers

BHBIA members have the opportunity to take a Competency Test to assess their knowledge and on passing the test are issued with a Certificate of Competency which needs to be renewed annually, by 31st October each year. Successful completion of both programmes is recommended for all personnel involved in market research in the UK.  

There is also a separate programme designed specifically for those involved in reviewing and approving MR materials:

  • Guidance for reviewing/approving market research materials

Two new programmes for analysts were introduced in 2019/20 - these each include a short test, but at this stage no annual re-certification requirement:

  • Practical and Ethical Consent Gathering and Management for Customer Database Managers 
  • Compliant AI Projects – legal and ethical considerations for working with artificial intelligence

Membership of the BHBIA allows all employees based at the member company’s office to take the online training programmes and obtain competency certification. Certified non-membership also confers this benefit for all employees. (All website users can study the training materials but only BHBIA members/Certified non-members can take the competency tests).

The BHBIA also offers a comprehensive range of Guidelines & Legislation resources produced by the Ethics & Compliance Committee.

View online training programmes

Other Activities

The BOBI (Best of Business Intelligence) awards provide an opportunity to celebrate excellence in business intelligence. They include team and individual competition events, and categories for submissions based on real-life projects. Winners gain recognition and receive an engraved trophy, and there are opportunities for organisations to be associated with the awards through sponsorship.  

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Additional forums are convened from time to time to give members an opportunity to input into the BHBIA agenda, or for specific sub-groups of the membership to discuss issues that are pertinent to them - e.g. Fieldwork Forum, Analytics Forum. Members also have opportunities to get involved in specific one-off initiatives from time to time. 

View forthcoming forums