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Best Customer Insight

Sponsored by Kantar Millward Brown

Awarded for an insight or group of insights, delivered as a result of a research or analytical project, that has significantly increased a client's understanding of one or more of their target customer groups to inform/positively impact strategic decision-making. Entries are open to projects in any area of business intelligence

Focus of this award:

  • Research / analytical approach that facilitated the generation of the insight(s)
  • Recommendations developed and implemented as a result of the new insight(s)
  • Clear evidence of tangible positive impact on the UK client business, patients and/or the NHS

Download the Panel-Judged Awards Entry Template (your entry must be completed on this template)

Complete an online Entry Form (you will need to upload your submission with this form)

For entries to be successful in this competitive category it is essential that your entry is clearly written, and that you explain your methodology and demonstrate the impact* of your work.

*This does not necessarily have to mean sales/market share - impact could be demonstrated in other ways - e.g. a change in brand or field force strategy, an improvement in organisational or commercial effectiveness etc.

Remember, you can enter projects that are up to 3 years old (at 31st December) and older projects may now have had time to show an impact.

To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments from previous years:












You can also view an example of a full 'model' submission for this category: click here

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