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BHBIA Analytics Connect Group - April 2022

Virtual Event - via Zoom
Thursday 07 April 2022, 3:00 - 4:30PM

The Analytics Connect Group is the BHBIA’s special interest group which focuses on issues pertinent to the analytics sector of our membership, including SFE, CRM and related areas.

Analytics are playing an increasingly important part in healthcare business insight generation. The purpose of the Analytics Connect Group is to look at how analytics is evolving in our industry and to input into how the BHBIA can support this sector of our membership.

We will be holding our next Analytics Connect Group meeting on Thursday 7th April 2022, via Zoom. 

Guest Speaker

For our next meeting we will be getting an expert’s perspective on the challenge of omnichannel analytics in the pharmaceutical sector looking at areas such as 

  • How one can go about assessing the value of the different types of customer touchpoints in the omnichannel mix
  • Approaches to understanding what level of value needs to be reached in order to make a difference to customer behaviours 
  • How to consider the best combination of touchpoints to reach value for the customer

We are delighted to welcome Dr Graham Leask of The Sales Consultancy as our Guest Speaker for this event. In his talk Graham will be giving food for thought about what to consider either when beginning to measure channels used or when trying refine existing measurement systems in place. 

We are very grateful to Graham for giving his time and expertise for the benefit of BHBIA members.


After our Guest Speaker section delegates will have the opportunity to further discuss the topic in a breakout session. 

There is no charge for this event but places are limited and will be allocated on a first come first served basis, so please book early to avoid disappointment. 

Online booking 

Click on the ‘register for event’ button at the bottom of this page. 

Please note you must be logged in to book online. Attendance at this event is restricted to full BHBIA members only. We will email you to confirm your place. Please do let us know if you later find that you are unable to attend, so that your place can be given to someone else (or to advise us if a colleague will be taking your place).