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Virtual Workshop

Doing things differently: behavioural science for market research

via Zoom
Wednesday 10 February 2021 - Wednesday 31 March 2021, Each session will run from 4.00-5.00pm


“In fact, we should stop using just economics and take all kinds of ideas from psychology, sociology, anthropology, philosophy and economics, and test which ones work, which ones don’t work and under what conditions.”  Dan Ariely 

Dan Ariely’s quote points to the need for a much broader approach to how we understand human behaviour and how we apply that understanding.

Behavioural science, including behavioural economics, has been adopted widely by market researchers, and their marketing colleagues, with varying degrees of success. The challenge is in using the various bodies of knowledge to motivate the creative thinking that produces effective methods that can be used successfully in market research practice.

This training course will be delivered in four sessions of one hour’s duration each on the following dates in 2021:

10 February, 24 February, 10 March, 31 March 

  • Session 1: The current landscape – knowledge and controversy
  • Session 2: Synthesis, synergy and methods – how we can draw on different disciplines to approach our research in innovative and creative ways
  • Session 3: Application to quantitative and qualitative research
  • Session 4: Behavioural science in ethical market research practice – investigation and experimentation

The course will be designed to work across a range of levels - so will be suitable for those new to behavioural science, as well as more experienced practitioners, who will enjoy sharing their experiences and learning new ideas from their peers.


The course will be run for us by Consortium - we are very grateful to the team for giving their time and expertise for the benefit of BHBIA members.

Marie has nearly 30 years' market research experience, in both consumer and healthcare arenas, both internationally and in the UK. A graduate in medieval history, she is also a Registered General Nurse with an M.Sc. in psychology.  Marie brought with her from the consumer sector advanced and creative qualitative research techniques, and in 1998 she joined Consortium where she and her partners have specialised in qualitative healthcare research. Particular interests include Behavioural Economics, on which she has presented training courses for the BHBIA. Marie is a member of the AQR and London Behavioural Economics Network. Like her partners, she is an eternal student: interests outside work include the literature and drama of the medieval and early modern periods She’d love to say that she’s an expert cook, but this would be a lie!

Ian has been conducting market research in the healthcare arena for more than 25 years.  He has worked both client and agency-side, always with a focus on finding the insights in qualitative research. In 1996 he was instrumental in establishing Consortium, a small ‘bespoke’ qualitative research agency bringing agility, innovation and depth of experience to the healthcare sector.  Ian has been extensively involved with the BHBIA, serving on its management committee and providing training resources for both new and experienced researchers, as well as regularly presenting papers at conferences advocating for new techniques and approaches to qualitative research. Ian is a member of the MRS and AQR. He is a fluent Spanish-speaker and an amateur social anthropologist in his spare time. 

Delegate Fees

'Early bird' delegate fees for bookings made on or before 16th December 2020:

  • Members: £189 + VAT
  • Non-Members: £234 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 16th December 2020:

  • Members: £210 + VAT
  • Non-Members: £260 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.