Event
BHBIA Spotlight on Fieldwork: Fraudulent responses in healthcare market research
Virtual Event - via Zoom
Wednesday 16 July 2025, 2:00pm - 3:00pm
Join us on 16th July for an overview of the new BHBIA guidelines on fraudulent activity in primary market research
Why attend?
Primary market research is crucial for decision-making for pharmaceutical companies. However, the threat from fraudulent respondents can undermine genuine insights.
In this 60 minute session, we will cover key features of the guidelines to help you understand:
- How and where fraudulent activity occurs in primary market research
- Practical tips on fraud detection and respondent validation in both qualitative and quantitative research
- Prevention by design; the importance of involving all stakeholders
- Ask the experts!
Perfect for: Sponsors commissioning PMR, market research agencies, fieldwork agencies, compliance teams
Speakers:
This meeting is free for BHBIA members as one of your membership benefits. Please share details with any colleagues in other departments who may be interested.
Online booking
Click on the register for event button below. Please note you must be logged in as a member to book online. If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.