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Foundation Training

Introduction to the Pharmaceutical Industry and Business Intelligence Practice

Janssen-Cilag Ltd, 50-100 Holmers Farm Way, High Wycombe, Buckinghamshire, HP12 4EG
Thursday 19 September 2019

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This one-day workshop is ideally suited to placement students and short-term interns working in business intelligence (including market research, analytics and related fields) in both pharmaceutical companies and agencies. 

Help your students to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals including members of the BHBIA Board and Ethics & Compliance Committee. 

The workshop will engage your students in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle. 

It will provide a balance of practical information to orientate your students and the opportunity to ask questions about careers and next steps. It is aimed at those who are totally new to the pharmaceutical industry (not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office). 

Comments from last year's delegates include: 

  • "Very passionate about their subjects, very knowledgeable, great variety of topics"
  • "Good introduction to pharma and helps put things into perspective"
  • "All excellent presenters, personable, open & honest"
  • "Friendly approach. Welcoming environment so I felt free to ask questions" 

We are very grateful to Janssen for hosting this event at their offices.

Provisional Programme

09am: Registration and coffee 

09.30 – 9.45am: Welcome & Introductions 

09.45 – 10.45am: From Molecule to Market 

10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology 

11.30 – 11.50am: Coffee break

11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence - an overview of secondary data & analysis 

12.50 – 13.50pm: Lunch 

13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research 

14.35 – 15.20pm: Guidelines and Legislation - implications for business intelligence 

15.20 – 15.40pm: Tea break 

15.40 – 16.10 pm: Careers in Business Intelligence - Discussion session with all the speakers and conveners 

16.10 – 16.30pm: The BHBIA and how it can benefit you 

16.30 – 16.40pm: Closing comments and departure of delegates 

Note: this event is not a substitute for the 3-day 'Introduction to Pharmaceutical Business Intelligence and Market Research' foundation course that's planned for November. The residential course goes into much more depth and is more appropriate for permanent employees. However, if you have a new starter who can't make the November dates this would be a valuable alternative option.

Speakers:

Paul O’Nions has been in the industry since 2001, joining Novo Nordisk as a Business Intelligence analyst, progressing through various BI roles at all levels and now has a leadership position within Sanofi.

Paul has always focused on both marketing and sales information ensuring information and insight is delivered to bridge the gap between the sales, marketing and market access functions with the aim to maximise synergies that ensure marketing strategy turns into sales success. This has culminated in three BOBI awards over the years: best use of secondary data; best customer insight; and best sales effectiveness research. Key projects have included the design and implementation of segmentation and targeting strategies, key account management planning processes with integrated analytics, and sales force optimisation projects – all of which have been intrinsically linked to maximise business return.

Paul is now on the Board of the BHBIA and his primary focus is ensuring the needs of the secondary data analysts, field force excellence colleagues, CRM specialists and data visualisation professionals are heard and, more importantly, acted upon.








Jenny is currently Business Analytics and Operations Lead for Roche in the UK with a remit to champion excellence in business intelligence and lead development of data and analytics.  Jenny has an special interest in forecasting, early product development and health psychology.  She has a wealth of expertise in business intelligence gained from previous roles at AstraZeneca, GSK, SmithKline Beecham and as an independent consultant.

Kate started her career in Pharma straight out of University in 2005 where she spent time as a Project Manager for a Contract Sales Organisation – fast becoming a jack-of-all-trades for things Sales Team related. This spanned recruitment to HR and CRM systems to sales data analysis. A move within the Business Intelligence departments of one of her clients saw her skill set developed to manage key aspects of Sales Force Effectiveness (including writing and managing incentive schemes, territory structuring, sub national data analytics, CRM system development) in addition to supporting the internal Marketing, Market Access and Commercial teams with their data driven insight generation from Brand Planning to tactical execution.

Prior to setting up KES Consultancy, Kate was a Business Intelligence Analyst at AbbVie in which role she was a member of 3 cross functional brand teams within AbbVie. This not only brought challenges of managing appropriate market, strategic planning and performance data, but also managing priorities, time and stakeholder expectations.

A past attendee of various BHBIA training events over the years, and now a member of the BHBIA Board, Kate is now keen to share her own experiences of managing business questions from the aspect of the analyst. She is a passionate believer in aspiring to shift perceptions of analysts from the people with all the spreadsheets to valued business partners and advisors!

Having worked in the healthcare market research arena for most of her career, Yuliya’s passion for uncovering research insights has been supported by gaining robust experience across numerous therapy areas and methodological approaches over the years.
Through her avid interest in high quality data and a real fascination with healthcare research, Yuliya has developed extensive data collection expertise and the desire to deliver ‘gold standard’ within MR by combining the drive for innovative approaches with guideline adherence and understanding.

A naturally keen ambassador for ethical compliance and guidelines, as well as leading the implementation of GDPR within her own organisation, Yuliya joined the BHBIA Ethics & Compliance Committee in early 2018 to help drive compliance across the industry and has since spoken at two successful BHBIA GDPR events.

Steve has over 20 years’ MR experience and has had experience in senior roles both agency and client side. Steve has a proven track record in providing high quality research, managing accounts, building and managing teams and developing and implementing strategy. 

He has had a strong presence within the UK healthcare MR industry over the years and has been a regular speaker at BHBIA conference. He also headed up the BHBIA Talent Attraction Steering Group, which had the goal of attracting more talented graduates into a career in healthcare market research.

Delegate Fees

'Early bird' delegate fees for bookings made on or before the 25th July 2019:

  • Members: £247 + VAT
  • Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after the 25th July 2019:

  • Members: £275 + VAT
  • Non-Members: £375 + VAT 

Cancellation Policy: standard cancellation policy applies, as stated on booking form

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