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NHS Update - Speakers

Sarah Strachan, Sales and Marketing Director - Hayward Medical Communications

A marketing professional (DipM, MCIM, Chartered Marketer) with a passion for healthcare; over 20 years’ experience in sales and marketing roles across the healthcare sector (NHS, Independent & Pharmaceuticals) has developed a distinctive and strategic marketer with hands on experience of working both client and agency-side.

Kirsty Haves, Account Director - Hayward Medical Communications

A medical communications Account Director with experience in project management across the healthcare sector, delivering anything from large-scale global programmes to bespoke, cost-effective solutions for small companies and charities. Prior to joining Hayward in 2012, Kirsty completed a biomedical science degree at the University of Sheffield and worked for an agency specialising in healthcare training and patient support programmes. Kirsty works across the Hayward portfolio, leading and supporting internal teams. With a passion for delivering innovative solutions which influence patient care and outcomes, Kirsty is dedicated to partnering with clients to achieve objectives in line with budgets and timelines whilst ensuring quality.

Paul Thomas, Business Director - Hayward Medical Communications

Paul joined Hayward as Business Director in January 2017.  Prior to that, he worked in pharmaceutical industry clinical research, sales, commercial and market access roles, across a variety of therapy areas including diabetes, endocrinology, haemostasis, ophthalmology and respiratory medicine.

Gary Paterson, Evidence & Information Manager - Hayward Medical Communications

As a former academic researching human diseases, heading a commercial lab in the biotech sector and working at Hayward for almost seven years, Gary has been reviewing, generating or writing about evidence for over 30 years.  He gives particular attention to the quality of health related information regardless of whether it is a complex dossier or some other form of educational material; does the narrative flow in a logical manner, can claims be supported by the quality of evidence, are the value messages visible and clearly understood, do we provide an appropriate amount of supporting evidence.

About Hayward Medical Communications

As an Affiliate Member of the ABPI and celebrating its 25th anniversary, Hayward Medical Communications is a full-service medical communications agency that has grown from a rich heritage of medical and healthcare publishing.

Utilising our in-depth knowledge and insight of healthcare systems, evidence-based medicine and health economics, Hayward has the flexibility to respond to our client’s needs, supporting both market-access programmes and medical education; including health technology appraisals, market research and strategic insights, training programmes, meetings and events for the healthcare industry.

Our services also include consultancy and business relations, communications programme planning and professional training. Our major customer is the pharmaceutical industry; however, in addition, we work with government organisations, charities and non-governmental organisations – both nationally and internationally.

Delivering innovative, award-winning solutions with our partners, we have the experience to work in partnership with key stakeholders across Europe who share a desire to make a real difference to patient care and outcomes.