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Webinar

BHBIA The Power of Combining Quant & Qual Research in the Field of Oncology

Zoom
Thursday 11 June 2026, 12:30PM - 13:30PM

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Ever wondered why your ex-factory sales for infused products, especially in oncology, do not match expected volumes based on forecast funnels? 

Summary

In this ground-breaking research we combine the power of primary market research with the latest indication-level drug usage data to provide answers to this common question. Through a six-month study, this expert team of pharmacists, pharmacy technicians and data scientists will explain how injectable oncology drugs are managed within hospitals, showcase how data discrepancies can arise and give suggestion on how to manage them.


What to expect

This engaging session opens with introductions and an overview of the discussion’s key themes. Participants will then hear a compelling case study from a business insights expert, exploring how a leading pharmaceutical company addressed a real-world challenge when product volumes didn’t align with forecasts—revealing valuable lessons in data interpretation and operational agility.

A panel of respected pharmacy aseptic experts will follow, offering critical insights into how injectable oncology medicines are managed within the NHS. 

The discussion will delve into practical and strategic issues such as dose banding, vial sharing, wastage, treatment delays, and the balance between internal and external aseptic preparation.

Building on these perspectives, a second case study will showcase how targeted research and collaboration helped to uncover and resolve data discrepancies, driving more informed decision-making and improved efficiency.

12.30 - Introductions 

12.35 - Case Study Presentation: Volumes don't match forecast - pharma, business insights expert

12.45 - Importance of Understanding How Injectable Oncology Medicines Are Managed in the NHS - Panel of Pharmacy aseptic experts. Topics including:

  • Dose banding
  • Vial sharing
  • Wastage
  • Treatment delays
  • Internal vs external aseptic preparation

13.15 - Case Study: How these research insights helped us understand and manage data discrepancies

13.25 - Question & Answers


Who should attend

This event is aimed at anyone involved with analysis, reporting and forecasting of sales data.  If you ever wanted to provide more insight and value beyond the data you are reporting, this session will help you better understand the data you are using.

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Speaker

This webinar will be run by Adam Buckler, Vice President, Innovative Contracting, Verpora. To find out more about Adam's experience in this area read his full profile in the BHBIA Speaker link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be 
logged in if you are a member or join as a registered user to book online.

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