Even Alan Parsons is getting into therapy, but on a serious note: What can we qualitative researchers learn from therapy sessions to dig deeper into our respondents’ motivations? Is our respondent in their child ego state or their adult? And why does it matter? 

Calling all Qualitative Researchers and Story Tellers:

People are at the heart of qualitative research: What they do; How they do it; and Why they do it? We look at beliefs and how they impact behaviours. Therapy is not so dissimilar, a therapist will use techniques that empower individuals to better understand themselves, their emotions, and their relationships. Such techniques can enhance a qualitative relationship, to help us create conditions in an interview or a group discussion that enables respondents to reflect on their attitudes and their behaviours. If our respondents know themselves better, they're better able to help us understand them, their feelings, attitudes and behaviours. All aspects that our marketeers want to tap into. 

These techniques and theories can be particularly useful within patient research where a patient might be putting up barriers or feel uncomfortable sharing their thoughts about their condition. However, they can also be an enabler in those ‘hard to crack’ HCP interviews.

Objectives

Workshop objectives include:

• Dipping a toe into person centred and transactional analysis therapy 
• Creating optimised conditions for qualitative research … utilising core conditions from counselling 
• Understanding the role of ego states in every day interactions 
• Developing skills to more comprehensively understand our physicians, nurses, and patients. 
• Understanding how counselling theory can be applied interpretively, both in practice and analytically 

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Speaker

This webinar will be run by Sue Reast - Owner, Chive Insight & Planning. To find out more about Sue's experience in this area read Sues full profile in the BHBIA Speaker link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be 
logged in if you are a member or join as a registered user to book online.