Increasing HCP engagement. Improving patient outcomes. True impact comes from understanding and influencing the full system of human behaviours that drive both. This webinar reveals how pharma can create lasting change through Behavioural Science 2.0 and systems thinking.

Session Summary

Increasing HCP engagement. Improving patient outcomes. 

Behind both lies the same challenge: human behaviour. 

Understanding – and “nudging” – human mental shortcuts has been valuable…up to a point. 

However, as we all know, these challenges are complex. And complex challenges need fresh thinking. 

In this interactive webinar, you’ll discover how Behavioural Science 2.0 helps achieve long-term HCP engagement – and lasting change for patients. 

Key to both is the new idea of a “system of behaviours”. 

In short, complex challenges involve multiple – often many – different behaviours: by HCPs, by patients, and by other groups.  

Isolated, transactional nudges are a start. However, by approaching both new primary research and the re-analysis of existing research through a systems lens, you take a more holistic approach to interventions – increasing the likelihood of lasting change. 

Who should attend?

Research professionals in pharma organisations or research agencies who want to see game-changing outcomes from research.

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Speaker

This webinar will be run by Chris Harvey - Founder, Activate Research. To find out more about Chris's experience in this area read his full profile in the BHBIA Speaker link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be 
logged in if you are a member or join as a registered user to book online.