Events, Courses & Webinars

WEBINAR

Using Data Fusion & Choice modelling in Segmentation

via Zoom

Ways to increase the impact of a segmentation, including how choice modelling can be applied to map characteristics or preferences and how market research insights may be combined with other data sources to enrich the segmentation and increase actionability

FACE TO FACE WORKSHOP

Guidelines in Action

Hamilton House, Mabledon Place, London WC1H 9BD

A practical, exercise-based workshop helping you understand how the BHBIA Guidelines apply to your current projects and those you may need to run in the future

FACE TO FACE WORKSHOP

Shaping brand performance through data insights and negotiating your forecast

Hamilton House, Mabledon Place, London WC1H 9BD

This workshop will be in two parts: Part 1 (AM): Improving brand performance by generating meaningful data insights to shape strategy and Part 1 (PM): Negotiating your forecast

WEBINAR

Combining Search Analysis and Social Listening to provide a 360-degree view of information needs

via Zoom

Discover how to put traditional Social Listening Analysis in the context of Search Analysis data to unlock both the expressed and underlying information needs of Patients, to create better educational programmes or more focused omnichannel content.

VIRTUAL WORKSHOP

Innovations in Market Research

Half day - via Zoom

A look at some of the latest innovations in market research, with a chance to discuss their applications

VIRTUAL WORKSHOP

Digital Qualitative Solutions for the New Normal

Half day - via Zoom

What does the ‘New Normal’ means for us when conducting market research? We'll how online research techniques can and 'keep rapport alive' and break down walls between qualitative researchers, UX, agile interaction and respondents themselves.

EVENT

Winter Seminar 2021

Venue to be confirmed

More details coming soon