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MR Quick Guides

'Quick Guides' based on the BHBIA Guidelines

New - July 2018 - ALL the guides have now been reviewed and amended, where needed, in line with GDPR/Data Protection Act 2018 requirements - so are now 'GDPR-ready'.

The AE/PC/SRS Collection guide has also been updated in line with the new ABPI/BHBIA guidance (August 2018)

Please also refer to the latest full BHBIA Legal and Ethical Guidelines for more detail on all topics.

Click on the links below to download our Quick Guide leaflets, based on the BHBIA Legal and Ethical Guidelines:

See also our series of Guidelines for the Use of Secondary Data

And for the latest resources to help you comply with the GDPR (General Data Protection Regulation) see GPPR Updates

About the Quick Guides:

The BHBIA's market research Quick Guides cover key topics in a simple, quick reference format for your own use or for handing to colleagues or your clients/suppliers. Download them in print-ready pdf format.

The first two fieldwork leaflets will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process. The Guidelines for Observers is also intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

The AE/PC/SRS Collection leaflet is suitable for anyone who needs an overview of the adverse event, product complaint and special reporting situation reporting requirements that apply to market research conducted in the UK.

How is the UK different to other countries? - Our members are often asked to undertake the UK arm of an international market research survey. They then find that expectations of what can and can't be done are different overseas. This leaflet will help you to understand the differences. It draws upon EphMRA's 2014 Code of Conduct in conjunction with the BHBIA's Legal and Ethical Guidelines.

ABPI Disclosure Requirements - Disclosure requires pharmaceutical companies to make publicly available the details of MR-related payments, on a named basis, IF the identities of HCPs or HCOs who take part in the MR are intentionally known or disclosed to the pharmaceutical company. This summary outlines the basics of the requirements.

Consent Guidelines - Consent is the freely given specific and informed agreement by a person (i.e. the ‘data subject’ or ‘respondent’) to take part in the MR and for the processing of their personal data. This guide summarises what you need to know.

Guidelines for Patient Research - a summary of the key sections of of BHBIA's Legal and Ethical Guidelines that pertain specifically to conducting market research with patients.

Who provides what during a Market Research project - a checklist of the key documentation/agreements that need to be in place for a market research project - and who (client or agency) should normally provide each of these.

Keeping you informed about changes in the UK legal and ethical environment

Keeping you informed about changes in the UK legal and ethical environment

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