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Quick Guides

'Quick Guides' based on the BHBIA Guidelines

Click on the links below to download our Quick Guide leaflets, based on the BHBIA Legal and Ethical Guidelines:

See also our new series of Guidelines for the Use of Secondary Data (launched November 2015, with 5 new topics added April 2016)

About the Quick Guides:

The BHBIA's market research Quick Guides cover key topics in a simple, quick reference format for your own use or for handing to colleagues or your clients/suppliers.

The first two fieldwork leaflets will be particularly useful for companies or individuals involved primarily in fieldwork, especially those who are less familiar with the whole research process. The Guidelines for Observers is also intended for those working outside UK market research functions – e.g. marketing or global colleagues - and should be handed out prior to observation of fieldwork.

The Guidelines for Collecting Adverse Events and Product Complaints leaflet is suitable for anyone who needs an overview of the AE/PC reporting requirements that apply to market research conducted in the UK.

How is the UK different to other countries? - Our members are often asked to undertake the UK arm of an international market research survey. They then find that expectations of what can and can't be done are different overseas. This leaflet will help you to understand the differences. It draws upon EphMRA's 2014 Code of Conduct in conjunction with the BHBIA's Legal and Ethical Guidelines.

ABPI Disclosure Requirements - Disclosure requires pharmaceutical companies to make publicly available the details of MR-related payments, on a named basis, IF the identities of HCPs or HCOs who take part in the MR are intentionally known or disclosed to the pharmaceutical company. This summary outlines the basics of the requirements.

Consent Guidelines - Consent is the freely given specific and informed agreement by a person (i.e. the ‘data subject’ or ‘respondent’) to take part in the MR and for the processing of their personal data. This guide summarises what you need to know.

Hard copies: Hard copies of the 3 fieldwork leaflets and the AE/PC leaflet are available to members on request from, subject to availability. (The other guides are available in electronic format only).

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