Back to News List


New Artificial Intelligence (AI) Guidance & Resources

June 26th, 2024

The BHBIA Ethics and Compliance Committee publishes guidance on the compliant use of AI for UK healthcare market researchers

This new guidance is the result of the Committee's hard work to review and understand the impact of UK, EU and US legislation and policy on UK market research practices, and to ensure that BI professionals have the right guidance in place to ensure compliant practices. 

With the EU AI Act publication expected imminently, the Committee will continue to enhance and evolve the available content and provide practical guidance of navigating new AI legislation moving forward.

Download a copy of the BHBIA AI in Market Research Guidance:

New guidance page

To support BHBIA members, an AI guidance page has been created in the Guidelines & Legislation section of the website. This acts as a central hub for documents, news and updates. Stay familiar with the contents of this page and watch out for regular member communications with the latest news and developments in this fast-changing space.

Guidelines & Legislation | AI in Market Research Guidance & Resources

If in doubt, submit a guidelines query to ask for support:
Submit a query


Keeping you informed about changes in the UK legal and ethical environment

Information provided by the BHBIA is not legal advice. If a legal opinion is required, this should be sought separately.