Conference Winning Training Session 2018

In 2010 a team working with NHS England, using a robust and rigorous research process, developed the ‘Healthy Foundations Segmentation’. Five major health personalities emerged from this research, two with broadly health positive attitudes and behaviours, three with traits more likely to compromise their health and be unhelpful in the event of illness. In contrast to other patient engagement models, this work showed that there are quite different drivers at work producing disengagement.

Download the full article by Jon Chandler, Charlotte Scrutton and Chris Recaldin – Branding Science