September 6th, 2018
Whether the end users of products, services and solutions are
healthcare professionals, patients or carers, no-one knows their
experience better than they do.
Users are experts, and we can utilise their knowledge and direct experience of the domain to create user-focused products that resonate and engage.
Download the full article by Emily Webber, Head of Insights, Bionical and Vicky Coughlan, Senior User Researcher, Bionical