BHBIA & MEMBER NEWS

Back to News List

MEMBER NEWS

Dynata launches its latest insights report - Global Consumer Trends: Health Edition

February 4th, 2021

The flip of the calendar to the New Year of 2021 means the delivery of the first COVID-19 vaccines and the possibility of an end to the Coronavirus pandemic. After a unique year of change, uncertainty and disruption in our daily lives, there seems to be a light at the end of the tunnel for a return to “before.”


The presence of vaccines has spurred discussion around where and when it will be available, and to whom, and what could help encourage consumers to get it themselves. Alongside this anticipation, the availability of vaccines has thrown the current state of our health into sharp relief, revealing the changes to – and new habits of – our physical and emotional wellness. This ranges from access to doctors and treatments to how (and where) we are staying in shape and the ways we are coping with the stress and anxiety brought on by the Coronavirus.


Dynata’s Global Consumer Trends: Health Edition report explores these topics, examining attitudes and opinions of consumers surrounding both the vaccines and our general health and well-being around the world. Is there a trusted source of information we turn to for information on the vaccines? Who could influence consumers to get vaccinated? How are our healthcare systems coping? What’s the state of our physical and mental well-being? What mental and physical health improvement changes will we take into the post-pandemic future?


Drawing on the largest first-party data asset in the industry, Dynata’s Global Consumer Trends: Health Edition report uses more than 11,000 responses from consumers in 11 countries around the world to delve into the attitudes, changes and opinions in consumer trends as the new year of 2021 takes shape.


Download the full report today - https://bit.ly/2YM84sQ