Q: What do Crystal clear soda by Pepsi, green Ketchup, and a Donald Trump board game have in common?

A: They are all represented in the Swedish “Museum of Failure”, in Helsingborg. Set up by a clinical psychologist, this parade of well-intentioned (but ultimately flawed) concepts now includes the addition of Google Glass – the pioneering heads-up display technology that we at HRW have previously tested and assessed for application in the healthcare MR space.

Download the full article by Cathy Haw – Associate Director, Healthcare Research Worldwide