March 16th, 2021
Purdie Pascoe Appoints VP in North America.
International healthcare MR agency, Purdie Pascoe, has expanded its senior team with the appointment of Montreal-based Marianne Fillion as Vice President – North America.
Purdie Pascoe was founded in 2008 and now has 7 Directors, with an average of 25 years’ experience in healthcare market research, including pharma, medical devices and diagnostics. The Company is focused on combining its experience with innovative solutions to deliver agile research to its clients around the world.
Fillion (pictured) herself has 20 years’ experience in healthcare market research, advising clients across their commercial activities including Market Assessment, Pre-Launch Planning and Commercial Strategy. She previously held leadership positions at Diaceutics, where she was Head of Market Research and subsequently Head of Commercial Analytics and Strategy, as well as senior positions with international market research agencies IFOP and PSL Research.
Marianne has unique and in-depth expertise in Diagnostics and Precision Medicine market research, along with oncology and other specialized therapeutic areas.
Commenting on the news, Marianne Purdie, one of the founders of Purdie Pascoe said: ‘We are delighted to have Marianne on board. Her background in molecular biology, extensive market research experience in the diagnostics industry and commercial acumen will expand our client services in the increasingly important area of personalized medicine. Marianne’s appointment also serves to expand our geographic footprint.’