Every year, medical congresses see participation from pharmaceutical companies and various stakeholders, including HCPs. These congresses not only feature vital whitepapers, research outcomes and presentations but also generate an enormous amount of online conversation. Considering the thousands of representatives gathered to network at these events, it is easy to understand the resulting spike in social network interactions. Extracting the meaningful data from these conversations can be a daunting task, but that’s where congress listening with near-live monitoring holds the key.

Download the full article by Abhinad Bhanja, Associate Director, Convosphere and Jackie Cuyvers, CEO, Convosphere

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