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One-day Workshop

Using AI and Big Data to Optimise Engagement in a Digital World

Hamilton House, Mabledon Place, London WC1H 9BD
Thursday 04 June 2020, 9:00 AM - 5:00 PM


Coffee and Registration at 9.00am for a 9.30am start

Artificial Intelligence (AI) and Machine Learning (ML) are the new hot topics for business intelligence professionals. 

Using practical examples, our expert speakers will share their understanding of how we can use these tools to make the most of the big data sources available to us, including a look at digital and social listening data, google analytics and advances in text analysis. 

In a world of expanding data and technology, how can we combine our analysis skills with AI and ML to drive strategy, guide our businesses and achieve optimised customer engagement through different channels, to ultimately benefit patients?


This workshop will be led by:

  • Richard Gray, Director, Technology Solutions, UKI, IQVIA
  • Jonny Storey - Client Services Director, Cello Health Insight
  • Kate Stevens - KES Consultancy / BHBIA Board 

Further speakers will be confirmed nearer the time.

We are very grateful to all those who give their time and expertise for the benefit of BHBIA members.

Delegate Fees

'Early bird' delegate fees for bookings made on or before 9th April 2020:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 9th April 2020:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.