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One-day Workshop

Using AI and Big Data to Optimise Engagement in a Digital World

Thursday 04 June 2020, 9:00 AM - 5:00 PM


This workshop has been postponed. As soon as we have fixed a new date and confirmed details of the format we will update this web page.

Coffee and Registration at 9.00am for a 9.30am start

Artificial Intelligence (AI) and Machine Learning (ML) are the new hot topics for business intelligence professionals. 

Using practical examples, our expert speakers will share their understanding of how we can use these tools to make the most of the big data sources available to us, including a look at digital and social listening data, google analytics and advances in text analysis. 

In a world of expanding data and technology, how can we combine our analysis skills with AI and ML to drive strategy, guide our businesses and achieve optimised customer engagement through different channels, to ultimately benefit patients?

Draft Programme

(Further details and speaker names will be confirmed soon)

Today’s landscape and direction of travel 

  • Drivers and trends 
  • Challenges and barriers 
  • Key developments to watch 

Defining AI and Big Data in the digital world 

  • Fundamentals 
  • Business needs 
  • Value proposition 

Coffee break

Analytics disciplines and capabilities 

  • High level framework and enablers 
  • Capability maturity indicators 
  • Analytics models 
  • Applications in Pharma 
  • Q&A and discussion 

Lunch break 

Client Case Study 1 - Creating Data Insight(s) 

  • Q&A and discussion 

Tea break

Client Case Study 2 – Real life application(s) of AI 

  • Q&A and discussion 

The future for AI, Big Data and Digital 

  • Facilitated open discussion 
  • Framed around topics and themes discussed during the day 
  • Pulling together conclusions and key points to take away 

This workshop will be led by:

  • Richard Gray, Director, Technology Solutions, UKI, IQVIA
  • Kate Stevens - KES Consultancy / BHBIA Board 

Further speakers will be confirmed nearer the time.

We are very grateful to all those who give their time and expertise for the benefit of BHBIA members.

Delegate Fees

'Early bird' delegate fees for bookings made on or before 9th April 2020:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 9th April 2020:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.