Friday 23 September 2022, 12.30-1.30pm
Webinar recording now available
Full BHBIA members only - you will need to log in to access it - once logged in, the link and password will appear on the page below this text.
Research agencies have enjoyed success incorporating insights and approaches from behavioural science into qualitative research.
However, while some have had similar success with quantitative research, there is still significant untapped potential.
Join us to understand how approaches including psychographic profiling (using e.g. the academically proven OCEAN framework) and behaviour change frameworks (using e.g. University College London’s COM-B model) have been successfully used in quantitative research to help pharma clients better understand, predict and change behaviour.
Whether you work in an agency or client-side, this webinar will enable you to discover specific opportunities, and to immediately start applying behavioural science insights and approaches to quantitative research. Importantly, the applications discussed will be low cost, and complementary to existing quantitative research techniques and data collection methods.
The session will be run for us by Chris Harvey - Founder, Activate Research.
We are very grateful to Chris for sharing his time and expertise for the benefit of BHBIA members.
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