Friday 23 September 2022, 12.30-1.30pm
Research agencies have enjoyed success incorporating insights and approaches from behavioural science into qualitative research.
However, while some have had similar success with quantitative research, there is still significant untapped potential.
Join us to understand how approaches including psychographic profiling (using e.g. the academically proven OCEAN framework) and behaviour change frameworks (using e.g. University College London’s COM-B model) have been successfully used in quantitative research to help pharma clients better understand, predict and change behaviour.
Further details will be confirmed closer to the event
The session will be run for us by Chris Harvey - Founder, Activate Research.
We are very grateful to Chris for sharing his time and expertise for the benefit of BHBIA members.
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