Thursday 30 April 2020, 15.00
This webinar will focus on ways that academic theories and techniques (from conference presentations, journal articles, and other sources) can be adapted to enhance research projects for pharma/healthcare clients.
Our presenter has conducted extensive market research in the pharma/healthcare space that involved experiments and explorations applying concepts from academia to corporate work. Examples to be covered in this webinar include applying social psychological theories of decision-making to physician decision-making processes, exploring the implications of heuristics like anchoring and adjustment for online allocation exercises, and applying academic and government work on forecasting world events to assessment of future product prescribing.
PLEASE NOTE THAT THIS WEBINAR STARTS AT 3PM AS OUR PRESENTER IS US-BASED.
This webinar will be run for us by Kristen Backor, Principal, Charles River Associates
We are very grateful to Kristen and team for sharing their time and expertise for the benefit of BHBIA members.
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