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Bringing the Academic into the Corporate

Via WebEx
Thursday 30 April 2020, 15.00

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This webinar will focus on ways that academic theories and techniques (from conference presentations, journal articles, and other sources) can be adapted to enhance research projects for pharma/healthcare clients. 

Our presenter has conducted extensive market research in the pharma/healthcare space that involved experiments and explorations applying concepts from academia to corporate work. Examples to be covered in this webinar include applying social psychological theories of decision-making to physician decision-making processes, exploring the implications of heuristics like anchoring and adjustment for online allocation exercises, and applying academic and government work on forecasting world events to assessment of future product prescribing. 

PLEASE NOTE THAT THIS WEBINAR STARTS AT 3PM AS OUR PRESENTER IS US-BASED.

Speaker:

This webinar will be run for us by Dr. Kristen Backor, Principal, Charles River Associates

We are very grateful to Kristen for sharing her time and expertise for the benefit of BHBIA members.

Dr. Kristen Backor has been designing, conducting, and executing market research for over 15 years. Dr. Backor’s business consulting engagements focus on customer insights work, including qualitative and quantitative market research with a variety of stakeholders (from consumers to physicians). In her capacity as Head of the Market Research Center of Excellence at Charles River Associates, she provides guidance and oversight for projects concerning customer insights and qualitative and quantitative research assessments. Dr. Backor has a PhD in Sociology from Stanford University.


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