Catherine Ayland - Independent Ethics Consultant to the BHBIA

Catherine Ayland is an independent market research consultant specialising in the healthcare field.  Catherine has been the BHBIA’s independent Ethics Consultant since 2005 and in this capacity she is responsible for developing and maintaining the BHBIA’s Legal and Ethical Guidelines.  Prior to working as a freelance consultant, which she has done for the last 15 years, Catherine spent 13 years on the client side, ultimately heading up the international market research team within Boots Pharmaceuticals.

Catherine's role involves regular liaison with the MRS, the ABPI (Association of the British Pharmaceutical Industry), the PMCPA (the Prescription Medicines Code of Practice Authority), the ICO (information Commissioners Office) and with EphMRA (European Pharmaceutical Market Research Association) and ESOMAR too.

Klaas Breukel - Associate Director, Global Commercial Insights, Actelion

Klaas leads strategic insights programs (marketing research, competitive intelligence and business analytics) for a couple of Actelion products.
He has worked for a number of pharmaceutical companies on a local and global level, in various therapeutic areas (incl. CNS, Oncology, and COPD). He was based in the UK for 5 years.
He holds a Degree in Economic Psychology from the University of Tilburg (the Netherlands), and is located in Basel.
Ethics and compliance have become more and more important over the years. Klaas is very interested in the topic and has joined the Ethics & Compliance committee to contribute to the market research community.

Jason Bryant - Managing Director, Pharma Partnering

Jason runs Pharma Partnering which delivers interim support to SFE, CRM and Analytics practitioners. Jason has worked in Pharma, client and consultancy side for over 25 years, and leads the BHBIA Ethics & Compliance Committee Data Analytics sub-team, helping develop member benefits in the ethics and compliance arena.

Darren Kottler - Sales and Marketing Analytics Manager, Astellas Pharma Europe

Darren has been working in pharma analytics and insights for over 10 years, with experience from both agency side where he has worked for Cegedim Strategic Data (now IQVIA) and Research Partnership, and client side working for Sanofi and Astellas.