Friday 28 February 2020, 12.30
An overview of how Digital Market Research can be used to develop websites, apps and online patient support programmes
Digital Marketing has become a real issue for healthcare research directors as BI are now getting requests from Marketing and Digital Marketing for support with their initiatives and the classical UX (user experience) and CX (customer experience) digital research being done by digital agencies can sometimes lack the patient and physician insights and understanding that’s required to make it work.
Healthcare digital marketers are starting to realise that a mix of traditional market research and pure digital is what is needed to ensure that their programmes resonate with the needs of patients and physicians.
Jonny is an International Consultant with a 40-year background in research and marketing.
Currently focusing on Diagnostic Primary Market Research and having worked in areas such as Oncology (cancer), Cardiology, General Medicines, Patient and Physician trackers and digital health. Originally from retail, pharmacy and client-side with Novartis Consumer Health and Abbott Pharmaceuticals in roles such as Brand Marketing, Digital Marketing and Research Director. Jonny has lived and worked in and across Asia (South Korea, Philippines, Australia), the Middle East (UAE, Saudi) and Europe (Switzerland, France), managing worldwide global projects, including the South and North Americas. Jonny also has experience across his long career in FMCG, Food, Technology, Online and Digital.
Cornish Londoner, married, with a five-year-old, living South of London, Member of MRS (AdvCrt) and studied Social Sciences at Kingston/Westminster. An old dad, who has just turned 60 years young!
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