Usage of Generative AI is changing quickly, in this webinar hear the current state-of-play from the perspective of clients working in pharma and life sciences.  Hear the findings of interviews with client stakeholders regarding their experiences, adoption and the value of Generative AI.  Clients will then share and debate their future predictions of how generative AI will reshape the industry and evolve roles.

Purpose

In this webinar we explore the current Generative AI state-of-play from the perspective of clients working in market research, data, and insights roles within pharma and life science. In the first half of the webinar we will share findings from a series of stakeholder interviews Day One conducted with clients to explore where they are on their journeys and where they plan to go next. The second half of the session will be in the form of a virtual round table discussion with clients to bring to life the findings, and debate the impact that Generative AI will have on our industry.

What can you expect?

Objective 1: Hear insights from clients regarding their experiences with adopting generative AI for market research and insights, and assess the varying stages of adoption among different companies.

Objective 2: Understand the perceived value of generative AI from the clients' perspective, including the pain points and opportunities they aim to address, as well as specific use cases.

Objective 3: Share clients' predictions on how generative AI will reshape the industry, explore the evolving roles of technology and human expertise, and discuss what research agencies and fieldwork companies need to do to prepare for the future.

Who should attend?

This event is aimed at anyone working in market research, analytics and competitor intelligence, on either agency or industry side. It is suited to anyone who is responsible for developing, implementing or delivering new innovations and capabilities within their organisation or anyone who is interested in keeping up to date with where the industry is headed regarding the adoption of new technology. 

Skills Framework Tags: 

Roles & Domains

Fieldwork | Qualitative Market Research | Quantitative Market Research | 

Business Skills

Critical Thinking  | Strategic Thinking | 

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Speakers

This webinar will be run by Lawrence Hill - Consultant | Day One Strategy and Dan Gallagher – Research Director | Day One Strategy. To find out more about Lawrence and Dan and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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