Half day - 1.00-5.00pm - via Zoom
Wednesday 11 November 2020, 1:00 PM - 5:00 PM
This workshop will provide an insight into some of the latest innovations in market research and what developments we might expect in the future. Our guest speakers will explore the applications of several specific innovative tools/techniques. Interaction is encouraged and there will be plenty of opportunity for questions and discussion.
13.00 Welcome and Introductions – Meeting Chair: Vanessa Regester, Strategic Insights and Analytics Partner, Roche Products Ltd.
13.15 Voice: The
Next Frontier – Abigail Stuart, Founding Partner and Dan Gallagher, Account Director, Day One
- This session will explore what the future of market research could look like in an increasingly voice-driven world. As uptake of interfaces such as Amazon Alexa and Google Home increase, we predict that market research will become increasingly speech-based. We explore new ways to analyse voice-based data sets using AI to identify emotions and predict behaviour.
13.50 Innovation and idea generation techniques applied to Pharma – Jonny Storey, Market Research Insights Manager, MRN (Medical Research Network), a Clinical Research Support Organisation
- How to regenerate and re-energise a brand, product packaging and advertising/communication concepts. Many of the approaches used have originated in FMCG and then having been adapted to Pharma, especially in Consumer Health products. There are limitations, especially when it comes clinical development, however idea generation and critical thinking can be applied when looking at complex processes and project management. We will share a number of examples of these techniques and idea generation used in Pharma to fast-track product and marketing development.
14.25 15 minute break
14.40 Applications of Artificial Intelligence (AI) to Market Research – Kirsty Hope, Director and Ben Walker, Research Manager, Adelphi Research
- This session will reflect on AI, and how it will impact our industry going forward – the need for human and machine interaction. We will use anonymised case-studies to illustrate how AI can make research more agile through the use of platforms to capture insights quickly and at scale, and how AI can enhance the respondent experience and get deeper into the drivers of prescribing decisions, through the use of Chatbots.
15.15 How digital tools are helping us drive behavioural science approaches – Sarah Smith, Global Practice Leader, Behavioural Science and Julien Goretti, Associate VP, Digital Lead, Kantar
- This year we have been forced to embrace digital approaches more quickly than we might otherwise have liked. In this session we will discuss how we have developed and adapted accordingly, and how this presents an opportunity both to get closer to ‘true’ behaviour in our research and to create digital interventions to drive change.
15.50 15 minute break
16.05 Measuring Unspoken Reactions – Katy Irving, Global Head of Behavioural Science and Nicola Vyas, Research Director, HRW
- This session will explore why it’s important to consider ways of capturing
unspoken/implicit reactions. We will discuss the following techniques, and explain their pros and cons, illustrated by a case-study:
- Fast Association Tests
- Eye Tracking
- Facial Coding
- Galvanic Skin Response
16.40 Pharma perspectives – Vanessa Regester
A pharma perspective on innovation. Vanessa will discuss her company's approach to innovation and what this means for internal projects and when commissioning market research from agencies.
We are very grateful to all our speakers for giving their time and expertise for the benefit of BHBIA members.
'Early bird' delegate fees for bookings made on or before 12th October 2020:
- Members: £189 + VAT
- Non-Members: £234 + VAT
(These prices include a 10% early booking discount).
Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).
Delegate Fees for bookings made after 12th October 2020:
- Members: £210 + VAT
- Non-Members: £260 + VAT
Cancellation Policy: standard cancellation policy applies, as stated on booking form