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Foundation Training

Introduction to the Pharmaceutical Industry and Business Intelligence Practice

Virtual Event - via Zoom - NOW FULLY BOOKED
Thursday 17 September 2020

This course is now full booked. We are sorry for any disappointment.

This one-day workshop is aimed at those who are new to the pharmaceutical/healthcare industry, and working in business intelligence roles (including market research, analytics and related fields) in both pharmaceutical companies and agencies. It’s suitable for permanent new starters, as well as placement students and short-term interns.

Help your students and trainees to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals including members of the BHBIA Board and Ethics & Compliance Committee. 

The workshop will engage delegates in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle. It will provide a balance of practical information to orientate your trainees and the opportunity to ask questions about careers and next steps.

Employees who are experienced in business intelligence but new to pharma – e.g. market researchers moving from consumer to healthcare – will also benefit. However, the course is not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office.

Comments from previous delegates include: 

  • "Very passionate about their subjects, very knowledgeable, great variety of topics"
  • "Good introduction to pharma and helps put things into perspective"
  • "All excellent presenters, personable, open & honest"
  • "Friendly approach. Welcoming environment so I felt free to ask questions" 
Provisional Programme (please note that the exact timings and details may change)

09.30 – 9.45am: Welcome & Introductions - Dan Coffin, Research Partnership / BHBIA Board Director

09.45 – 10.45am: From Molecule to Market - Jenny Dawson, Roche Products Ltd / BHBIA Deputy Chair

10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology - Paul O'Nions, Sanofi / BHBIA Chairman

11.30 – 11.50am: Break

11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence - an overview of secondary data & analysis - Kate Stevens, KES Consultancy / BHBIA Board Director

12.50 – 13.50pm: Lunch break

13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research - Steve Lowery, Red Leaf

14.35 – 15.20pm: Guidelines and Legislation - implications for business intelligence - Yuliya Fontanetti, HRW / Deputy Chair, BHBIA Ethics & Compliance Committee 

15.20 – 15.40pm: Break 

15.40 – 16.10 pm: Careers in Business Intelligence - Discussion session with all the speakers and conveners 

16.10 – 16.30pm: The BHBIA and how it can benefit you - Aline Rogers, BHBIA Executive Officer

16.30 – 16.40pm: Closing comments  

Delegate Fees

'Early bird' delegate fees for bookings made on or before the 31st July 2020:

  • Members: £247 + VAT
  • Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after the 31st July 2020:

  • Members: £275 + VAT
  • Non-Members: £375 + VAT 

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event