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Foundation Training

Introduction to the Pharmaceutical Industry and Business Intelligence Practice

Roche Products Ltd, Hexagon Place, 6 Falcon Way, Shire Park, Welwyn Garden City, Herts, AL7 1TW
Thursday 17 September 2020

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This one-day workshop is ideally suited to placement students and short-term interns working in business intelligence (including market research, analytics and related fields) in both pharmaceutical companies and agencies. 

Help your students to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals including members of the BHBIA Board and Ethics & Compliance Committee. 

The workshop will engage your students in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle. 

It will provide a balance of practical information to orientate your students and the opportunity to ask questions about careers and next steps. It is aimed at those who are totally new to the pharmaceutical industry (not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office). 

Comments from previous delegates include: 

  • "Very passionate about their subjects, very knowledgeable, great variety of topics"
  • "Good introduction to pharma and helps put things into perspective"
  • "All excellent presenters, personable, open & honest"
  • "Friendly approach. Welcoming environment so I felt free to ask questions" 
Provisional Programme

09am: Registration and coffee 

09.30 – 9.45am: Welcome & Introductions 

09.45 – 10.45am: From Molecule to Market 

10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology 

11.30 – 11.50am: Coffee break

11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence - an overview of secondary data & analysis 

12.50 – 13.50pm: Lunch 

13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research 

14.35 – 15.20pm: Guidelines and Legislation - implications for business intelligence 

15.20 – 15.40pm: Tea break 

15.40 – 16.10 pm: Careers in Business Intelligence - Discussion session with all the speakers and conveners 

16.10 – 16.30pm: The BHBIA and how it can benefit you 

16.30 – 16.40pm: Closing comments and departure of delegates 

Note: this event is not a substitute for the 3-day 'Introduction to Pharmaceutical Business Intelligence and Market Research' foundation course that's planned for November. The residential course goes into much more depth and is more appropriate for permanent employees. However, if you have a new starter who can't make the November dates this would be a valuable alternative option.

Speakers will be confirmed nearer the time
Delegate Fees

'Early bird' delegate fees for bookings made on or before the 23rd July 2020:

  • Members: £247 + VAT
  • Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after the 23rd July 2020:

  • Members: £275 + VAT
  • Non-Members: £375 + VAT 

Cancellation Policy: standard cancellation policy applies, as stated on booking form

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