Roche Products Ltd, Hexagon Place, 6 Falcon Way, Shire Park, Welwyn Garden City, Herts, AL7 1TW
Thursday 17 September 2020
This one-day workshop is ideally suited to placement students and short-term interns working in business intelligence (including market research, analytics and related fields) in both pharmaceutical companies and agencies.
Help your students to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals including members of the BHBIA Board and Ethics & Compliance Committee.
The workshop will engage your students in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle.
It will provide a balance of practical information to orientate your students and the opportunity to ask questions about careers and next steps. It is aimed at those who are totally new to the pharmaceutical industry (not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office).
Comments from previous delegates include:
- "Very passionate about their subjects, very knowledgeable, great variety of topics"
- "Good introduction to pharma and helps put things into perspective"
- "All excellent presenters, personable, open & honest"
- "Friendly approach. Welcoming environment so I felt free to ask questions"
09am: Registration and coffee
09.30 – 9.45am: Welcome & Introductions
09.45 – 10.45am: From Molecule to Market
10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology
11.30 – 11.50am: Coffee break
11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence - an overview of secondary data & analysis
12.50 – 13.50pm: Lunch
13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research
14.35 – 15.20pm: Guidelines and Legislation - implications for business intelligence
15.20 – 15.40pm: Tea break
15.40 – 16.10 pm: Careers in Business Intelligence - Discussion session with all the speakers and conveners
16.10 – 16.30pm: The BHBIA and how it can benefit you
16.30 – 16.40pm: Closing comments and departure of delegates
Note: this event is not a substitute for the 3-day 'Introduction to Pharmaceutical Business Intelligence and Market Research' foundation course that's planned for November. The residential course goes into much more depth and is more appropriate for permanent employees. However, if you have a new starter who can't make the November dates this would be a valuable alternative option.
Speakers will be confirmed nearer the time
'Early bird' delegate fees for bookings made on or before the 23rd July 2020:
- Members: £247 + VAT
- Non-Members: £337 + VAT
(These prices include a 10% early booking discount).
Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).
Delegate Fees for bookings made after the 23rd July 2020:
- Members: £275 + VAT
- Non-Members: £375 + VAT
Cancellation Policy: standard cancellation policy applies, as stated on booking form
Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event