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Realities of the NHS: The challenges of bringing insight to action

via Zoom
Thursday 09 November 2023, 12.30-1.30pm

The NHS is a system under pressure

In this webinar we will have an in-depth look at an Integrated Care System (ICS) and the challenges they face, exploring the feasibility of bringing insight into action in this environment. 

We will bring examples of insights that have led to change and those that have hit the buffers due to a lack of appreciation of the systemic challenges. 

Webinar recording now available
Full BHBIA members only - you will need to log in to access it - once logged in, the link and password will appear on the page below this text.

What you can expect

By attending this webinar you will gain a greater appreciation of the pressure on an Integrated Care System (ICS) and the implications for pharma. You should also enhance your understanding of the direction of travel of this new structure and their needs from pharma, and how the pressures on the ICS provide opportunities and challenges.

Who is the webinar aimed at

Anyone who interacts with the NHS at an organisational level to gain insights will benefit from this webinar – in particular pharma Business Insights professionals involved in Customer Analysis, Commercial Excellence and Real-World Evidence & Insights may find this particularly beneficial as a way to understand the pressures of the ICS in more depth.


This webinar will be run for us by Viv Farr from Narrative Health. We are very grateful to Viv for providing her time and expertise for the benefit of BHBIA members. As always, webinars provide the opportunity to lunch and learn and connect with your peers via the live chat function. In addition the BHBIA host will open the floor to questions direct to the host in the final Q&A section.

Viv has put her wealth of experience to good use in setting up Narrative Health. 

Her experience has been gained throughout the product lifecycle from her Ph.D. (in pre-clinical drug development), experience of working on clinical trials, to the last 15 years in market research. This involved both FMCG but predominantly healthcare research, with Ipsos Mori and Cello where she was involved in strategy development and head of several key accounts. 

Viv has presented at numerous conferences on digital transformation, innovation in research and, like many BHBIA members, spends a lot of time doing customer journey and persona development research.  

Viv won the John Wheeler Award is for the Best Training Session at the BHBIA 2022 Conference for her 'NHS: Guess who?' session.

Online booking:

This webinar is free for members to attend. Click on the register for event button below. Please note you must be logged in as a member to book online. 

If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.