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Responding to your Competitors’ Messaging

Via WebEx
Friday 04 September 2020, 12.30

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As pharma therapeutic landscapes become more undifferentiated, it has become crucial to equip your sales force with the right messages that resonate with key customers and which effectively distinguishes your product from your competitors. 

This webinar will use real case studies to understand how companies are currently using data analytics to gain insights on market response to their own as well as competitors’ messaging. We will also explore how some companies are leveraging leading edge technologies incorporating AI/ML in advancing this area further.

Speaker:

The workshop will be led for us by Paul Berg, Principal, Head of Commercial Effectiveness, IQVIA. We are very grateful to Paul and his team for giving their time and expertise for the benefit of BHBIA members.

Online booking:

Click on the register for event button below. Please note you must be logged in as a member to book online. 

If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.

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