Friday 04 September 2020, 12.30
As pharma therapeutic landscapes become more undifferentiated, it has become crucial to equip your sales force with the right messages that resonate with key customers and which effectively distinguishes your product from your competitors.
This webinar will use real case studies to understand how companies are currently using data analytics to gain insights on market response to their own as well as competitors’ messaging. We will also explore how some companies are leveraging leading edge technologies incorporating AI/ML in advancing this area further.
The workshop will be led for us by Paul Berg, Principal, Head of
Commercial Effectiveness, IQVIA. We are very grateful to Paul and his team for giving their time and expertise for the benefit of BHBIA members.
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