Back to Events List


BHBIA Summer Virtual Event 2022: Embracing Diversity, Equity and Inclusion

Virtual Event - via Zoom
Thursday 08 September 2022, 14.30-17.00

Full BHBIA members can now download the slides AND tune into the recordings of this event - you will need to log in to access the links and passwords - once logged in these will appear on the page below this text. 

Diversity, Equity and Inclusion has become an increasing focus for all sectors in recent years, but as an industry we have so far been slow to implement policies to encourage greater diversity. It is critical that the business insights / market research sector represents the changing world around us and the people and populations we seek to reach / represent. We cannot claim to generate deep insights about our customers if we don’t understand different segments of society and people from all walks of life within it. More broadly, there is growing evidence to support the value diversity can bring to our own businesses. 

The BHBIA is keen to take steps to embrace DE&I as an organisation, as well as supporting our members in their own DE&I journeys. To this end we have formed a new DE&I working group who will be leading our September meeting. This virtual event will be hinged around the framework of our group aims and we’ll be sharing some of the findings from our recent Member Survey (thanks to all those who took part!). 

Provisional Programme

2.30pm: Introduction and the importance of DE&I 

Simon Barnes, BHBIA DE&I Group Chair will introduce the group's aims and workstreams. 

  • To set the scene we’ll discuss why embracing DE&I is so critical to our businesses, why we need to go beyond just saying the right things to actually doing things differently, and why we are all responsible for making progress. To illustrate our points, we’ll share topline results from the recent BHBIA member survey. 

2.45pm: Embracing DE&I within our own organisations 

Group member Rick Harris will take a look at what our survey reveals about DE&I in BHBIA member organisations and the BHBIA leadership. We will then hear from our guest speakers:

Mandy Rico, Head of Advisory & Inclusion, INvolve - The Inclusion People will discuss how 'By making Inclusion & Diversity a business imperative, we can create a social movement'.

  • We all know the research that shows that businesses that are more diverse and inclusive enjoy higher levels of innovation, revenue and growth, but even with all that data out there – we are still seeing the impact of exclusion in society. During this session we will look at how organisations can impact the space of Inclusion for our employees. What has worked and what continues to require more work. Because, by embracing inclusion at its very core, we can see the connection of how we impact society positively and ensure that a legacy of discrimination, absence of opportunity and societal exclusion is ended once and for all. 

Sharon Gilfoyle - Associate Director of Inclusion, Cambridgeshire and Peterborough NHS Foundation Trust. 

  • Sharon will share insights into some of the initiatives that she has recently been involved in, spanning recovery/resilience in mental health as well as DE&I more broadly. She will also share some personal perspectives on the lived experience.

3.30pm: Refreshment break

3.45pm: Embracing DE&I in business insights / market research 

Group member Sheetal Padania will share some results from our member survey, this time focusing on DE&I in market research practice and where members think the BHBIA could provide support to help them improve this in ways that are practical and manageable.  Our speakers for this section are:

Kaleke Kolawole - Policy Manager, Market Research Society

  • Kaleke will discuss how the MRS are supporting their members with DE&I, specifically highlighting the three new Diversity & Inclusion Best Practice guides produced by the MRS Client Council, which cover sampling, methodology and language. These comprehensive guides act as a framework for research professionals to help ensure diverse sampling and inclusive methodologies. Kaleke will also share some insights into how the MRS are supporting their members more broadly in their quest to improve DE&I in their own companies, as the market research industry strives to truly represent the world it seeks to understand. There will be an opportunity during the panel section to discuss how we in healthcare market research can learn from the progress that’s being made.

Ranj Hayre - Senior Project Manager, Just Worldwide - DEI Patient Research – moving towards a collective thinking to allow for inclusivity

  • Ranj will review of the current state of play in healthcare market research – with regard to both samples and methodologies. We’ll challenge attendees to view this as a collective issue that we all need to tackle – from pharma end clients through to fieldwork providers. Embedding DE&I will make our studies more representative and therefore more meaningful, but we know that this presents challenges – so how can these be overcome? 

4.30pm: Panel Discussion - All speakers, facilitated by Simon Barnes and Ines Canellas-Jager, Hall & Partners

Our final session will bring all our speakers together and we’ll open the floor to members’ comments and questions. 

If you have got something to share – whether this is an example of best practice or a challenge you’ve encountered, we hope you will chip in. This is intended to be an interactive session and you will be able to unmute and join in directly (or if you’d prefer, there will also be the option to submit questions via the chat function) 

We aim to end the meeting with some collective action points – both for the DE&I group and for the membership as a whole, and to emphasise that this is just the start of the journey, and we hope you will continue to engage with us and share your views. 

5.00pm: Close


Simon leads the BHBIA DE&I group and will be chairing this meeting, as well as giving an introduction to the group’s aims, and sharing some top line findings from the survey.

Rick will be presenting findings from the BHBIA’s survey looking at how well we are currently doing when it comes to DE&I within our own organisations and across the BHBIA membership. Rick is also a governor of an NHS Trust and will be able to share learnings from his NHS experiences as part of our discussion. We also hope to have an NHS guest joining us for part of the meeting.

Ranj will be discussing the value – and necessary investment – of designing research to be more inclusive. She originally spoke on this topic at an EphMRA one-day event in London earlier this year and she will develop and build on this section and subsequent discussions.

Sheetal has a wealth of experience in healthcare market research, most recently with origins Insights, who specialise in patient research that truly gives audiences a voice. Sheetal will be sharing findings from the market research section of the BHBIA survey. 

INvolve is a consultancy and global network championing diversity and inclusion in businesses. Through the delivery of events, programmes, thought leadership and advisory services, INvolve helps firms drive cultural change and create inclusive workplaces where any individual can succeed. 

Online booking:

In the spirit of inclusivity, this meeting is open to non-members for a small fee. Attendance is free for BHBIA members - the meeting costs are subsidised by the BHBIA so that we can offer this as one of your benefits of membership. (Contact if you would like to discuss upgrading to full membership / joining the BHBIA)

Delegate Fees:
Members: £0
Non-members: £100 + VAT 

Cancellation Policy for Non-Members: standard cancellation policy applies, as stated on booking form 

Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event