The Winter Seminar was the last BHBIA event of 2022.  

The Winter Seminar gave our members the opportunity to get together before Christmas to hear thought-provoking sessions from experts which cover key challenges our industry will be tackling in the new year and beyond.  

Click here to view presentations from the Winter Seminar 2022. Please note these are available to delegates only.

The topic for this year’s event was

Meet the Influencer … channels that are changing your customer’s behaviour

Over the course of the morning’s business session we heard from a range of speakers who delivered different perspectives on the area of ‘influence' in healthcare by discussing their experience of influence in today’s pharmaceutical market place.  

Agenda

09:45 – Registration – Tea/Coffee

10:20 – Welcome and introduction

10:25 Session one - The evolution of the influencer: How digital HCPs are redefining healthcare practice
Daniel Ghinn, CEO & Anni Neumann, Associate Director of Client Excellence - CREATION.co

Healthcare professional influence has changed in recent years as the sphere of influence widens out from the Key Opinion Leaders, the industry knows so well, to encompass a new realm of Digital Opinion Leaders.

This leads to us to question how are customers influenced nowadays? To what extent has the process moved perhaps from milestone conferences to ongoing and fluid conversations? Are the outcomes of HCP influence more subtle to detect? And what are the upsides and the downside of the ongoing trend towards digital influence?

Launching our Winter Seminar agenda will be Daniel Ghinn and Anni Neumann of CREATION.co. Daniel and Anni will be sharing some of their extensive experience of how influence has evolved and of the impact digital opinion leaders are having in healthcare today.

10:50 Session two - Meet the patient influencer
Ngozi Okoli – Senior Research Executive – Vox.Bio
Mesha Moinirad – MrColitisCrohns - Educator & supporter for those suffering with chronic illness

Patient influencers are becoming increasingly prominent in the healthcare ecosystem.  But who are they? What are they aiming to achieve? What role do they think they play in developing better patient outcomes? How do they feel they impact the UK healthcare landscape?

In this session we will be hearing from the prominent patient influencer Mesha Moinirad known as MrColitisCrohns.  Mesha uses his social media platforms to advocate for the chronically ill community, to broaden the awareness and understanding of inflammatory bowel disease, particularly stomas and to help make living with invisible disabilities more manageable.

To get to the heart of patient influence Ngozi Okoli of Vox.Bio will be conducting an on-stage interview with Mesha, who has no medical qualifications, and yet connects with an extensive following in his specialist disease area. Via this session the audience will gain first hand insight into what it is like to be a patient influencer.

11:30 – 11:50 – Break

11:50 Session three - Influencing the healthcare landscape
Tina Backhouse, General Manager- Theramex UK Ltd

Discussions about medical problems and diagnoses are no longer restricted to the consulting room.  Increasingly such topics have become the subject of much wider discussion and debate. One example of this is menopause. Menopause was something that was simply not discussed despite it being a major life changing medical event which 50% of the population will experience and which often has a significant impact on day-to-day life.

But in recent years, due to influence, the landscape has completely changed with a raft of high-profile celebrities joining the discussion on menopause, sharing their experiences, empowering the discussion and urging women to seek medical treatment from their GP. 

As a women’s health specialist company, with products licenced in this area, Theramex is at the centre of a market which is being heavily influenced. Tina Backhouse is the UK General Manager for Theramex, she is passionate about ensuring all women have equal access to treatment and care during this transition of their life. In this session Tina will talk about how Theramex moved to influence this important topic from a much wider perspective involving the media and politicians.

12:20 Session 4 - Healthcare influencers - strategy for identifying, listening and engaging
Paul Reed, Director & Basil Feilding, Associate Director – Research Partnership

Clearly influence is here to stay in the healthcare sector. The influence genie is out of the bottle and, to a large extent, it will do its own thing. As BI professionals what do we do about influence? How do we understand the type and extent of the influence in play? How do we take decisions about influencers – who to engage with, when and on what level? How do we formalise this into recommendations for our customers be they external or internal?

Our last formal session of the day will look at some of the benefits engaging with healthcare influencers, of any type, can bring to business intelligence. But will frame that with some of the nuances we need to consider when using the term ‘influencer’.

In their presentation Paul Reed and Basil Feilding of Research Partnership will draw on their wide experience of incorporating influencers into research projects. And they will share approaches we can consider deploying to ensure we get diverse, yet valid, input from influencers when using them to help answer important BI questions.

12:50 – Session 5 - Q&A with our guests

As a final round up of our day we will be asking our guest speakers to come together to take questions from the audience.

13:20 – Business session wrap up

13:35 - Drinks reception followed by Christmas lunch

Our event will be rounded off with a drinks reception followed by our traditional Christmas lunch.

Delegate Fees

This event is open only to BHBIA full members.

Early bird' delegate fees for bookings made on or before 18th November 2022:

Members: £230 + VAT

(These prices include an early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 18^th November 2022:

Members: £295 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

VAT will be added when you click Register for Event

Online Booking is now closed. If you have a query with an existing booking, please email admin@bhbia.org.uk