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BHBIA

The 'Optimising Engagement' Award

Sponsored by Adelphi Research UK

Awarded to the project that best brings business intelligence to life and engages key stakeholders to action that would not have happened had it not been  for the findings of the research/analysis

Focus of this award:

  • Clear evidence of how the research methodology/ analytical tools used generated more engagement in the findings than would typically be expected of work of its nature and how this was achieved
  • How findings were brought to life – potentially involving group working or multimedia approaches
  • How research/analysis led to actions within the UK organisation that went beyond those initially planned, such as a change in tactics, or supported the brand team or sales management in driving change with external stakeholders e.g. global strategy, the NHS
  • Potentially also how the findings were made to live on in the organisation and guide future thinking and strategy.

Download the Panel-Judged Awards Entry Template (your entry must be completed on this template)

Complete an online Entry Form (you will need to upload your submission with this form)

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