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The 'Optimising Engagement' Award

Sponsored by Wilmington Healthcare

Awarded to the project that has most effectively brought business intelligence to life and engaged key stakeholders to action

Focus of this award:

  • Clear evidence of how the research methodology/ analytical tools used generated more engagement in the findings than would have typically been expected
  • How findings were brought to life – potentially involving group working or multimedia approaches
  • How research/analysis led to actions within the UK organisation that went beyond those initially planned, or supported the brand team or sales management in driving change with external stakeholders
  • Potentially also how the findings were made to live on in the organisation and guide future thinking

Download the Panel-Judged Awards Entry Template (your entry must be completed on this template)

Complete an online Entry Form (you will need to upload your submission with this form)

To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments from previous years:


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