Fuel the future of healthcare business insights
We’re building something bold for 2026 and we want you to be part of it.
The BHBIA’s learning and events programme is changing! Not just evolving, we are rethinking what business insights in healthcare can be. Think hands-on. Think future-facing. Think packed with fresh ideas, practical tools, and the kind of conversations you won’t find anywhere else.
Why? It’s clear the world around us is shifting fast and our insights community needs to stay ahead of the curve, not chase it. You’ve told us you want more relevance, more interaction, more value. Less “sit and listen,” more “get stuck in.” So, we’re thinking differently.
This is your chance to shape what comes next. Alongside a new conference venue and format, and the 20th anniversary of the BOBI Awards, we’re reimagining our professional development programme.
We’re looking for contributors who want to push boundaries, spark ideas, and raise the bar for healthcare business insights in the UK. Whether you’re a seasoned speaker or have a brand-new concept, if your idea can challenge thinking and change practice, we want to hear from you.
What kind of content are we after?
We’re open to all formats: workshops, panels, debates, roundtables, learning labs, fireside chats, case studies, TED-style talks - anything that gets people thinking, doing, and talking. What matters is that it’s:
- Practical – rooted in real-world experience and instantly useful
- Forward-thinking – exploring what’s next in tools, tech or thinking
- Interactive – designed to engage, challenge, and involve
- Relevant – speaking to the real-world needs of today’s insight professionals
Who's this programme for?
Everyone in and around healthcare business insights - from pharma to agencies, market research and fieldwork to analytics, early-career to leadership. If you’ve got insight, experience or ideas to share, there’s a place for your voice.
This is more than a call for content. It’s a call to lead. Don’t miss your chance to be part of something new and help define the future of our industry.
Key themes
We're looking for content which spans the depth and breadth of our members' interests. Key topics of interest include, but are not limited to:
Evolving ethical best practices
Addressing the increasing need for ethical insight generation in a rapidly-changing environment.
- Responsible use of AI and ethical frameworks for decision making
- Real-world ethics challenges and solutions by role (e.g. primary market research, analytics, fieldwork)
- Inclusive research practices and participant recruitment
- Balancing innovation with compliance and data integrity
Performance analytics and KPIs in a digital world
Practical analytical applications and real-world examples that sharpen insight.
- Making metrics matter – turning dashboards and KPIs into action
- Visualisation and workflow hacks that save time and boost clarity
- What AI is (and isn’t) delivering in real-world analytics
- SFE and omnichannel measurement – evolving what we track and why
- Go-to-market analytics and commercial impact
- How UK-based teams are delivering value on global stages
- Unlocking the potential of UK data sources in strategic decision-making
The evolving role of research and brand insights
Content focused on the future of business insights, from research delivered to insight driving decisions within brand teams.
- AI in action – practical efficiencies, qual analysis, synthetic respondents
- UK environment, trends and stakeholders shaping our future deliverable
- Generating Insights from inside clients: account specialists through to brand teams
- Social media listening as a source of insight
- Using AI tools to generate insight and automate outputs
- Optimising insights for brand planning.
- Best Practice and Innovation in market research design
Personal impact and influence at every level
Content that builds on business skills by showcasing examples of the skills and approach needed to deliver impact and influence in healthcare business insights.
- Managing and motivating business insights teams
- Resilience and development through change
- Storytelling that changes minds
- Integrating data, insight and technology to drive action
- Presenting to stakeholders with clarity and influence
- Turning complex findings into compelling narratives
How to submit
Submit your proposal by 15th August 2025.
Please include:
- Session title
- Session format (e.g. workshops, panels, debates, roundtables, learning labs, fireside chats, case studies )
- Session summary - a short description including the objectives and outcomes (up to 200 words)
- Speakers/facilitators
We’re also happy to talk through early ideas or support you in shaping your submission.
Key dates for our Annual Conference
We’re still finalising the exact date and venue for the BHBIA 2026 Annual Conference, but it will take place April-June 2026. We’ll share confirmed details as soon as possible.
In the meantime, we encourage you to submit your ideas and help shape the programme. Once plans are finalised, we’ll reach out to confirm your availability.
Why contribute?
By contributing to the BHBIA programme, you’ll:
- Lead the conversation on where our industry is heading
- Help elevate standards and skills across the community
- Connect with peers and decision-makers who value what you bring
- Build your profile and share your expertise
This is your opportunity to make a meaningful contribution — not just to an event, but to a professional community that’s evolving together.
What makes a great submission?
We’re looking for bold, future-facing content that is grounded, relevant, and valuable. The most successful submissions tend to have a few key qualities:
- Clear outcomes – participants should leave with new knowledge, ideas, actions or inspiration
- Interactive and engaging – designed to get people thinking, doing, and talking, not just listening
- Collaborative and inclusive – co-presenters from different roles (e.g. agency and client) or sectors can bring added depth and balance
- Originality – content that’s already been widely shared or feels familiar may be passed over in favour of something fresh. We’re looking for ideas our members haven’t heard elsewhere and content that moves the conversation forward
- Avoid promotional content – we’re looking for sessions that deliver genuine value, not sales pitches. It’s fine to reference tools or proprietary methods, but the focus must be on what others can learn and apply, regardless of product or service
We're here to help
Please feel free to contact if you have any questions which aren't addressed on this page or if you would like further guidance. E-mail admin@bhbia.org.uk and we will get back to you.
Frequently Asked Questions (FAQs)
We welcome submissions from anyone who can make a relevant contribution to the healthcare business insights community, whether you're a seasoned industry expert or a passionate newcomer with a fresh point of view. We also welcome perspectives from outside healthcare and beyond business insights, where the learning and inspiration are transferable to our members.
No – membership isn’t required to submit a proposal. However, joining the BHBIA gives you full access to our events, training, resources, and a strong network of professionals shaping the future of healthcare business insights. Find out more about membership benefits.
We’re looking for bold, relevant, and practical content that meets the real-world needs of healthcare business insights professionals — and fits within our refreshed 2025/26 events and professional development programme.That includes sessions for our Annual Conference, seminars, webinars, and training workshops. We’re open to a wide range of formats, including:
- Workshops (face-to-face or virtual): Interactive, skills-based sessions designed to help attendees apply new tools, methods or mindsets.
- Webinars: 60-minute online sessions ideal for sharing practical updates, innovations or thought leadership.
- Panels and Roundtables: Dynamic discussions that bring in multiple perspectives and encourage audience involvement.
- Learning Labs: Hands-on, exploratory sessions where participants can test ideas or approaches in a practical setting.
- Case Studies: Real-world examples that demonstrate impact, showcase best practice, or highlight lessons learned — especially those with a clear narrative and outcomes.
- Fireside Chats or Debates: Informal but focused conversations on emerging challenges or future-facing topics.
- TED-style Talks (20-minute): Short, sharp presentations designed to provoke thinking and spark inspiration.
Our focus is on education and professional development. We ask that all sessions deliver genuine value to attendees. Promotional content will not be considered.
Proposals will be reviewed by the BHBIA Board, based on relevance, originality, practicality, and alignment with our programme goals. We aim to build a balanced and diverse programme that reflects our industry.
Not necessarily. This call for contributions feeds into our full 2025/26 professional development and events programme, so your proposal could be selected for a seminar, webinar, workshop, or another event that best suits the topic and audience. If your submission aligns with our goals but isn’t a fit for the Annual Conference specifically, we may suggest another format, event, or timing.
No — if you have a strong idea but it’s still taking shape, we’d still like to hear from you. Just indicate in your submission that the concept is in development, and we can support you in refining it.
Yes! Your name and organisation will be featured during the event and in our communications about it, recognising your expertise and contribution to our community.
To submit your contribution or proposal, please complete the survey here by 15th August 2025.
This call for content will shape a large part of our 2025/26 programme, so we encourage you to submit it by the deadline. We may, from time to time, seek further contributions, and you are welcome to get in touch at any time to share your ideas for delivering a session for the BHBIA or to suggest topics or speakers you would like to hear more about.
If you have any additional questions or need assistance with your submission, please get in touch with us on admin@bhbia.org.uk