Join this interactive Master Class designed to empower a new generation of healthcare researchers with the practical skills needed to harness the full potential of ChatGPT and cutting-edge Generative AI tools in their market research. 

Purpose

During this virtual workshop, we will guide you through the hands-on application of these AI tools, equipping you to tackle real-world research challenges with confidence. We'll take you on a deep dive into the intricacies of when, why, and how to leverage these tools effectively. 

Here's what this interactive session has in store: 

• Live Demonstrations: Observe the power of ChatGPT and Generative AI tools in action 
• Breakout Groups: Collaborate with fellow participants to apply AI techniques in desk research, hypothesis generation, persona creation, questionnaire design, data generation, analysis, and synthesis 
• Skill Enhancement: Discover how to integrate Generative AI into your daily roles as researchers at various stages of the research process 
• Navigating Pitfalls: Gain insights into the pros and cons of this new technology, learn optimisation techniques for GPT prompts, and how to stay compliant   

What can you expect?

• Insight into the evolving role of AI in the daily lives of researchers, along with the necessary skills to thrive in this new landscape 
• A comprehensive understanding of how Generative AI tools can enhance your research, with clear guidelines on when to utilise them. 
• Proven best practices for crafting GPT prompts to maximise their effectiveness 
• A well-rounded awareness of the benefits, drawbacks, and potential stumbling blocks associated with these new tools 

Who should attend?

This session is tailored to insights professionals involved in the conception, execution, or delivery of market research. If you're committed to staying at the forefront of AI technology in the research field, this Master Class is for you. Don't miss the opportunity to elevate your skills and embrace the future of healthcare research.  

This workshop follows the Navigating the Future of Research with ChatGPT & Generative AI webinar that Abigail and Hannah hosted for the BHBIA in February this year. Attendees of this webinar who wish to put theory into practice in a guided space may find this valuable joint learning.

 Spaces will be limited to ensure quality of interaction and feedback - book your space to avoid disappointment.

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Speakers

This workshop will be run by Abigail Stuart and Hannah Mann, Founding Partners from Day One Strategy Ltd. To find out more about Abigail Stuart and Hannah Mann and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 2nd May 2024. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

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