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BHBIA Speaker Profile: Abigail Stuart and Hannah Mann

The BHBIA are delighted to introduce you to our speakers for this event, please read their profiles below:


Abigail Stuart - Founding Partner | Day One Strategy Ltd 

LinkedIn: Abigail Stuart

Abigail has more than two decades of experience consulting with biopharma and healthcare companies to develop global brand strategies and communications. She has helped to launch some of the world’s most successful blockbusters, as well as working with life-changing medicines for rare-disease and health tech start-ups. 

Abigail is passionate about understanding how data and technology are changing the needs and behaviours of customers and the consumerisation of healthcare. She is particularly interested in the application of voice technology within research and insights and regularly shares her thinking with the industry. 

She is a winner of the Campaign 40 over 40 award, which recognises people for outstanding contributions to the advertising, marketing, media, and technology industry



Hannah Mann - Founding Partner | Day One Strategy Ltd 

LinkedIn: Hannah Mann

Hannah Mann has over 20 years’ experience as a market insight expert, working with big pharma clients to bring the voice of the customer to the heart of decision making. 

In March 2019 Hannah co-founded Day One Strategy with the ambition of partnering with forward thinking clients to help develop modern healthcare brands that truly meet the needs of today’s customer. 

Hannah has also served as a judge for the annual EphMRA awards, presented at MRS and EphMRA conferences and written a number of successful blogs on women in leadership. 

In 2021 Hannah also launched The Day One Room 101 podcast that brings together leaders in the field of market research to discuss their pet hates and future predictions for our industry. 

Her passion projects have included working with the Prince’s Trust to help provide opportunities for underprivileged young adults and mentoring young female execs looking to grow in their careers whilst balancing work with family life.


Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.